By now, you know that Dreamforce ’19 is just around the corner (5 days to be exact, but who’s counting?). Veteran Dreamforce attendees know that before you grab your Trailblazer hoodie and head to San Francisco, it’s important to make sure you’ve signed up for the top sessions you want to attend once you arrive at the event.
But with over 2,700 sessions available, where do you begin?
Well, if you’re a B2B marketer, we’ve already done some of the heavy lifting for you!
Below, we’ve included our six of our favorite sessions happening at #DF19. Make sure to register today to secure your seat!
Marketing Keynote: The New Decade of Data, Trust and Engagement
Thursday, 2:30 p.m. – 3:30 p.m.
Moscone West | Level 3 Keynote Room
Marketers are navigating unprecedented change with new intelligent technologies, and managing customers’ trust needs to be at the center. Join Adam Blitzer, CEO, Marketing Cloud, and other Salesforce executives, along with trailblazers from Zoom, Berluti (LVMH), and Bay Area Rapid Transit, to see how innovative marketers and brands are collaborating with Salesforce to solve for today’s biggest challenges; unifying data, modernizing infrastructure and organizations, and delivering trusted, personalized experiences.
Salesforce For B2B Marketing: How Trailblazers Transform Customer Engagement
Tuesday, 3:00 p.m. – 4:00 p.m.
Marriott Marquis | Yerba Buena Salon 9
Marketing is evolving at a rapid pace and so are the expectations of your customers. In this new age of intelligent marketing, marketers want to drive revenue growth by delivering connected customer engagement. But, with disparate tools and disconnected data it’s difficult to power that kind of engagement at scale. Join us to learn how Trailblazers like InsideView and New England Biolabs are using Salesforce for B2B Marketing to engage buyers, close deals, and grow relationships at scale.
How the AppExchange Helped ThoughtSpot Become an Enterprise Unicorn
Tuesday, 9:00 a.m. – 9:40 a.m.
Moscone West | Room 2000
With more than 60% of companies planning to launch an ABM-based campaign over the next year, marketers are looking for technologies that will help them target accounts and engage key stakeholders. Join this session as the CMO of ThoughtSpot, an AI-driven analytics startup, discusses the ABM tech stack that helped grow their business into the successful enterprise company that it is today. Learn which AppExchange solutions can extend your ABM initiatives.
How Salesforce Builds Marketing and Sales Alignment
Thursday, 12:30 p.m. – 1:10 p.m.
Marriott Marquis | Yerba Buena Salon 8
Ever wondered how Salesforce does sales enablement? Join us for a look behind-the-scenes at how we create, manage, and run internal campaigns designed to empower our sales reps. You will learn first-hand how we handle product launches and see examples of some of our most successful campaigns. This session is great for B2B marketers, enablement, and sales leaders looking for practical ways to improve their sales enablement strategy.
5 Strategies for a Successful Global Deployment of Pardot
Wednesday, 3:45 p.m. – 4:05 p.m.
Palace Hotel | Discovery Theater
Change is never easy in a large, global organization, so migrating marketing automation systems can sound like a pretty daunting project. The good news is that this process has been mastered and large organizations are making the switch and quickly finding success. Joni us to learn 5 critical success strategies from a Trailblazer in B2B marketing at Sodexo who was able to migrate to Pardot in under 90 days. You’ll also hear from the partner that enabled their seamless transition. Attendees will walk away with best practices around asset migration, creating use cases for multiple stakeholders, training across time zones and leveraging a Pardot maturity model to align stakeholder expectations.
Designing Engaging Experiences Across The B2B Funnel
Friday, 11:30 a.m. – 11:50 a.m.
Palace Hotel | Discovery Theater
You know the basics of how to use effective B2C design concepts for your B2B marketing, but what about actually putting that into practice? This session covers how to use Pardot’s landing pages, engagement studio, along with Ad Studio and others to create a seamless, engaging experience across the B2B marketing funnel. Participants will learn how to use effective UX design strategies for landing pages, social media, emails, and more.
Of course, sessions aren’t all there is to do at Dreamforce! From live podcast recordings to Pawdot Puppies, to fun parties and more, we’re bringing you all of the great things Pardot has planned for B2B marketers at #DF19. Learn more here.
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