Author Archives: Greenkey Digital

Understanding Engagement History

If you’re looking for better marketing reports and metrics (I know you all are), make sure you understand the different ways to use…
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Don’t Forget the “Do Not Email” Field

Do you use the Do Not Email field?Most marketers overlook it or misuse it. Account Engagement (Pardot) mailability features updated in the summer…
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What are Account Engagement (Pardot) External Actions and External Activities?

If you ask anyone in Salesforce, “What’s new with Account Engagement (Pardot)?” they will probably say, “Extensibility.” Salesforce has been dutifully dedicating resources…
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Sending your first email from Account Engagement (Pardot)

I often get this question from clients: “We plan to start sending emails in Account Engagement (Pardot). How can we make sure that…
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