Author Archives: Greenkey Digital

MCAE (Pardot) Email Builder Image Dimensions

When using the new Email Builder, you may struggle to find the correct image size for different column widths. Often, it’s a trial-by-error…
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Dynamic Lists to Clean Up Your Database

Lara Black inspired and contributed to this blog. Are you trying to keep your mailable limit down?   Marketers often find themselves creeping close…
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Using Pardot’s Einstein Engagement Frequency (EEF)

Here’s a refreshing, new Pardot feature. Einstein Engagement Frequencey (EEF) helps you manage the frequency of your email engagement with prospects. It scans…
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Using Pardot’s Open Rules Audit

In September 2021, Apple’s Mail Privacy Protection made email opens a less reliable engagement metric. Read more here. Time to do something about…
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Create a Super Organized Folder Structure

A discussion about Pardot folder structure is as exciting as paying bills for many marketers. (Yawn.) But neglecting your folder structure has negative…
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Creating the Perfect Pardot Campaign Structure

Setting up a Pardot campaign structure the first time can be a daunting task.  Why? Well, marketing initiatives are messy. As a marketer,…
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