Author Archives: Sercante

Pardot Spam

Creating a Pardot Spam Identification Process with Prospect Updater

Spam and junk data is the bane of my Pardot Admin existence. Nothing irks me more than seeing sales was notified of a…
Continue reading

Nudge from Salesforce Winter ‘22: Switch to Pardot Lightning

Should you switch to Pardot Lightning? Probably.  The Pardot Lightning App has been available since the Winter ‘19 release, but many Pardot users…
Continue reading

How to Audit Dynamic Content and Variable Tag Usage with the Pardot API

By Erin Duncan & Mike Cruezer Incorporating dynamic content and variable tags is an excellent way to personalize your emails, forms, and landing…
Continue reading
Pardot Winter 22

Four big Salesforce Winter ‘22 Pardot highlights

It’s time to prepare for the Salesforce Winter ‘22 Release and how it will affect your Pardot instance. We get three major releases…
Continue reading