Author Archives: Salesforce Ben | The Drip

Tracker Domain Pardot

Pardot Technical Setup Steps – and Why They’re Important

Technical setup is the foundation of any Pardot implementation. From website tracking code, first-party tracking, tracker domains, email authentication, IP whitelisting, to enabling…
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B2B-Marketing-Analytics

Guide to B2B Marketing Analytics (B2BMA)

B2B Marketing Analytics is the Salesforce CRM Analytics app built for the B2B marketer. In short, get up-and-running with analytics for Pardot faster.…
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Pardot-Tags

What are Pardot Tags? (+ 11 Ways to Tag in Pardot)

Share this article... Pardot Tags are a quick way to stick a label on to any record (prospect, account) or asset (email, form,…
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Pardot 2023 State of Marketing

10 Salesforce Marketing Trends for 2023

Marketers universally are being challenged to do more with less. With a looming economic downturn, the stakes are higher than ever – it’s…
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