Category Archives: The Authors

Our Giving Tuesday Checklist

We know there’s a lot of content floating around this time of year about how to best structure your Giving Tuesday campaigns. To…
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Building a Cross-team ABM Engine with Pardot and Salesforce

Earlier this month the Boston Salesforce Marketer Group (Pardot) held a virtual panel discussion on the topic of building cross-team Account-Based Marketing machine…
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Understanding Engagement History

If you’re looking for better marketing reports and metrics (I know you all are), make sure you understand the different ways to use…
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How to: inject company logos into Pardot Landing Pages dynamically

If you’re in Marketing Operations then there’s a good chance you’ve come across Clearbit one time or another.
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Active Pardot & Marketing Cloud Community Groups in the US and Canada (November 2022)

The Salesforce Trailblazer Ecosystem is one that must be seen and experienced to truly understand and appreciate. You’ve probably heard of Dreamforce, and…
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How to: Update a Link in an Email after it’s sent out of Pardot

Here’s a short video I did recently for the BDO Digital Demand Gen TV YouTube channel about the power of Tracking Links in…
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Pardot Technical Setup Steps – and Why They’re Important

Technical setup is the foundation of any Pardot implementation. From website tracking code, first-party tracking, tracker domains, email authentication, IP whitelisting, to enabling…
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Guide to B2B Marketing Analytics (B2BMA)

B2B Marketing Analytics is the Salesforce CRM Analytics app built for the B2B marketer. In short, get up-and-running with analytics for Pardot faster.…
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Don’t Forget the “Do Not Email” Field

Do you use the Do Not Email field?Most marketers overlook it or misuse it. Account Engagement (Pardot) mailability features updated in the summer…
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What are Pardot Tags? (+ 11 Ways to Tag in Pardot)

Share this article... Pardot Tags are a quick way to stick a label on to any record (prospect, account) or asset (email, form,…
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