Category Archives: The Authors

MCAE (Pardot) Email Builder Image Dimensions

When using the new Email Builder, you may struggle to find the correct image size for different column widths. Often, it’s a trial-by-error…
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You Bought Pardot, Now What?

A number of years ago I received a call from a large enterprise asking me if we could assist them with implementing their…
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Create Campaign Member Statuses Automatically with Salesforce Flow

Share this article...Salesforce campaign member statuses are hugely important but are often overlooked, or not used properly. The breakdown of which prospects are…
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Top Summer ‘22 Marketing Cloud Account Engagement (Pardot) Updates

Share this article...It’s been a wild season with multiple updates sprinkled in between the releases – namely Pardot rebranded to Marketing Cloud Account…
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Demand Generation vs. ABM

  In 2014, I was a speaker at an ITSMA event in California and it was the first time I had been to…
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Pardot Custom Field Mapping with Salesforce: The API Field Name Trap

Share this article...Pardot custom field mapping is more challenging than you may think. In Pardot, you have the Prospect object – in Salesforce,…
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Dynamic Lists to Clean Up Your Database

Lara Black inspired and contributed to this blog. Are you trying to keep your mailable limit down?   Marketers often find themselves creeping close…
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How to Clear a Dedupliction Error from the Sync Queue (and stop it from happening)

The Pardot-Salesforce Connector Sync Queue is one of those things that a good admin knows to check regularly, and one of those things…
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Twin Cities Pardot User Group Meeting: Exploring Salesforce Engage

On April 13th the Twin Cities Pardot Community Group hosted a meeting about Salesforce Engage. The meeting was hosted by Jen Kazin, who…
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7 Tips for Working With Salesforce Campaign Member Status

Share this article...All Campaign Members in Salesforce have a “status” which describes the level of engagement the individual has had with the Campaign.…
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