Category Archives: Salesforce Ben | The Drip

Create Campaign Member Statuses Automatically with Salesforce Flow

Share this article...Salesforce campaign member statuses are hugely important but are often overlooked, or not used properly. The breakdown of which prospects are…
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Top Summer ‘22 Marketing Cloud Account Engagement (Pardot) Updates

Share this article...It’s been a wild season with multiple updates sprinkled in between the releases – namely Pardot rebranded to Marketing Cloud Account…
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Pardot Custom Field Mapping with Salesforce: The API Field Name Trap

Share this article...Pardot custom field mapping is more challenging than you may think. In Pardot, you have the Prospect object – in Salesforce,…
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7 Tips for Working With Salesforce Campaign Member Status

Share this article...All Campaign Members in Salesforce have a “status” which describes the level of engagement the individual has had with the Campaign.…
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Pardot Security Update: Content Using go.pardot.com

Share this article...Effective April 22 2022, Pardot (Account Engagement) will be rolling out a security enhancement to protect customer data. Certain types of…
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Salesforce Renames 6 Marketing Cloud Products

Share this article...Marketing Cloud is a market leader in marketing technology. Over years of innovation and acquisition, it has become incredibly comprehensive –…
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Pardot Renamed “Marketing Cloud Account Engagement”

Share this article...Announced at Salesforce World Tour Sydney, a number of Marketing Cloud product names are changing. Pardot, one of Salesforce’s marketing automation…
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Tips for Organizing Your Salesforce Campaign Hierarchy

Share this article...Campaign Hierarchies allow you to link related Salesforce Campaigns to one another and arrange them into a hierarchy structure. The Salesforce…
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How to Attribute UTM Parameters to Salesforce Campaigns

Share this article...Monitoring marketing channel performance in Salesforce (and Pardot) by each campaign is a challenge – and it’s even harder to determine…
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Salesforce Campaigns: 20+ Things You Should Know

Share this article...Salesforce Campaigns are an essential Salesforce object for marketers, acting as the central hub for campaign recipients, engagement, budget, and ROI.…
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