Category Archives: Salesforce Ben | The Drip

Maximize Pardot Dynamic Content for Prospect Personalization

Pardot Dynamic content is how you can personalize “Account Engagement” marketing assets such as emails, landing pages, forms, and your website. Use dynamic…
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Top Winter ‘23 Marketing Cloud Account Engagement (Pardot) Updates

While we’re still basking in the hot summer weather, the Salesforce Winter ‘23 release notes have arrived (all 581 pages)! We could call…
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Cookieless Future + Salesforce Marketing Data

If you work in marketing, chances are that you already know that third-party cookies are being depreciated, soon to become a thing of…
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How to Connect B2BMA Components (That Use Different Datasets)

When using Pardot B2BMA (B2B Marketing Analytics), there may come a time when you want to tweak the dashboards to use your own…
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Building a Cross-Team Account-Based Marketing Machine

Account-based Marketing (ABM) is a collaborative and cross-functional strategy that has swept B2B marketing dialog over the past few years. While it’s been…
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Get Your Salesforce Data in Shape for Successful Account-Based Marketing

Account-based marketing needs data to identify key accounts, drive marketing segmentation, then show what’s working (and where there’s room for improvement). While data…
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B2B Marketing Analytics: What’s Out-of-the-box? Dashboards, Lenses & Datasets – Part 1

Getting started with B2B Marketing Analytics can be overwhelming. As marketers, our success story is heavily reliant on the data. This series aims…
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Connect Pardot + Google Analytics (Beyond the first click)

Share this article...Pardot (Marketing Cloud Account Engagement/SFMC AE) is a popular choice among organizations using Salesforce, thanks to its tight data sync. As…
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Add the Engagement Metrics Component: See Pardot Campaign Performance [Tutorial]

Share this article...The Engagement Metrics component in Salesforce displays marketing asset performance, directly within Salesforce Campaigns. Thanks to Connected Campaigns, Pardot customers can…
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Accounts as Campaign Members with Salesforce (and Pardot, MCAE)

Accounts as Campaign Members is a feature within Salesforce that allows you to report on Campaign activity at the Account level. Simply put,…
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