Category Archives: Salesforce Ben | The Drip

How to Send Birthday Campaigns with Pardot (Account Engagement)

Birthday campaigns touch prospects on their special day – a simple greeting, perhaps with a discount. This personal, and unexpected interaction gets your…
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Pardot Archive and the Recycle Bin – What to Delete When

Marketing databases need regular cleaning, and archiving records in Pardot (Account Engagement) is a large part of the upkeep. Archiving can cause confusion…
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How to Become a Salesforce Consultant – The Next Step in Your Career Path

Salesforce Consultants implement and optimize Salesforce products in an effective and scalable way that is in line with their clients’ requirements. With a…
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Do You Want to Become a Salesforce Marketing Champion?

The Salesforce ecosystem is more than just a tech sub-industry, it’s a thriving community that encourages product evangelism by rewarding individual Trailblazers for…
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Tackling Loneliness in the Remote World of Work

Working remotely can be a lonely business at times. As opposed to its contented siblings, solitary and independent, this word gives off all…
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Merge Prospects in Pardot (Account Engagement)

You may find duplicate prospects in your Account Engagement (Pardot) database. Personally, duplicates are a topic I love to hate, having had to…
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6 School Skills To Reapply as a Salesforce Marketer

Did you ever think you would build a career in marketing technology? Hands up 🙋‍♀️🙋🙌 I definitely didn’t – and I have a…
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Complete Guide to Salesforce Record Types

​​Record Types are one of the most misunderstood and misused features of Salesforce. They can offer a lot of benefits, but people also…
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The Trouble With Lead Based Marketing KPIs (and How it Impacts Salesforce)

One of the main problems with using lead-based marketing as a primary measure of success is that it can lead to a narrow…
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5 Important Salesforce Job Trends for 2023

As we start a new year in the world of Salesforce, it’s time to reflect, take stock of what’s currently happening, and look…
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