Category Archives: Unfettered Marketing

How to Clear a Dedupliction Error from the Sync Queue (and stop it from happening)

The Pardot-Salesforce Connector Sync Queue is one of those things that a good admin knows to check regularly, and one of those things…
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How to “Unfreeze” Lead Status

It's a balmy 7 degrees Fahrenheit in Chicagoland as I write this, so it's sort of appropriate to write about how lead status…
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How to use Pardot as Your Digital Bouncer

"Sorry sir, you're not on the guest list"Have you ever wanted to create an event RSVP form but wanted to control who can…
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How to Create a Link to the Pardot Lightning App Prospect in your Salesforce Leads and Contacts

The Pardot Lightning App was launched in 2018. As we begin 2022, why is the "Pardot URL" field still referring to the Pardot…
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How to Track WordPress Site Search with Pardot

An often overlooked feature of Pardot is the "Prospect Query" function in automation rules and dynamic lists. It contains three options-- the paid…
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15 vs 18 Digit Salesforce Hashes: What’s the difference?

Indulge me for a moment while I wax poetic over Salesforce's record identification method, and then give you some very practical tips on…
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How to Activate Email for Automation in the New Lightning Email Builder

One of the nicest new features in the Salesforce Winter '22 release for Pardot is the eagerly awaited option to add emails built…
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Secrets and Mysteries of Campaign Influence

Here's the video of my session from the 2021 Pardreamin virtual conference. This presentation covers how to get the most out of the…
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How to Force Sync your Entire Pardot Database the Quick and Easy Way

One basic behavior of the Pardot/Salesforce databases is that the only way a record will sync is if there is a change to…
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A mind-blowing One-Click Pardot Resubscribe Method for your Website

Sometimes ideas just come together. A random confluence of several concepts will crystallize into one brand new idea that you get so excited…
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