Category Archives: Unfettered Marketing

Slack Markdown, @Mentions, and other Tricks for the New MCAE (Pardot) Slack Connector

Now that the Pardot (Marketing Cloud Account Engagement / MCAE ) Slack connector is out of beta, more people are probably willing to…
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8 Ways to use a Form as a Mini Landing Page

Did you know you can use a Pardot / MCAE* form all by itself? It's sort of like a mini landing page. Since…
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How to Clear a Dedupliction Error from the Sync Queue (and stop it from happening)

The Pardot-Salesforce Connector Sync Queue is one of those things that a good admin knows to check regularly, and one of those things…
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Warning! Do not Pass Go.Pardot.Com

Plus a bonus note on a little-used but handy way to use Pardot (MCAE*) FormsThere's already been a fair amount written about the…
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A Quick and Easy Way to A/B Split Your Marketing Automation Database

Sometimes it's helpful to be able to split our data into a couple of chunks to make it more manageable. Maybe we want…
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How to “Unfreeze” Lead Status

It's a balmy 7 degrees Fahrenheit in Chicagoland as I write this, so it's sort of appropriate to write about how lead status…
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How to use Pardot as Your Digital Bouncer

"Sorry sir, you're not on the guest list"Have you ever wanted to create an event RSVP form but wanted to control who can…
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How to Create a Link to the Pardot Lightning App Prospect in your Salesforce Leads and Contacts

The Pardot Lightning App was launched in 2018. As we begin 2022, why is the "Pardot URL" field still referring to the Pardot…
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How to Track WordPress Site Search with Pardot

An often overlooked feature of Pardot is the "Prospect Query" function in automation rules and dynamic lists. It contains three options-- the paid…
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15 vs 18 Digit Salesforce Hashes: What’s the difference?

Indulge me for a moment while I wax poetic over Salesforce's record identification method, and then give you some very practical tips on…
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