Category Archives: Business Units

When Agencies Should Use Pardot Business Units

Pardot Business Units are not really a new feature at this point. They were released in 2020 and have been opening a whole…
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Pardot Business Units: Separate Workspaces vs. Cross-team Collaboration

Pardot Business Units offer an amazing opportunity for businesses with multiple brands, product lines or regional marketing divisions to run independent marketing campaigns…
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What are Pardot Business Units? An Overview [Updated]

Share this article...Pardot Business Units are separate databases within a single Pardot account that allow you to partition prospects, campaigns and assets. A…
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How can you ensure a smooth and successful migration?

Now that you’ve read our intro to Business Units, and understand whether Business Units is right for you and the considerations you should…
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Business Units Migration Checklist – what to consider before your migration

Migrating to Pardot Business Units can be a pretty big deal and a little bit overwhelming. That’s why we’ve put together our Migrating…
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Do you actually need Pardot Business Units?

This is the first blog in the Migrating to Pardot Business Units series. Let’s look at the first question you should ask yourself…
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Migrating to Pardot Business Units: Blog Series

Pardot Business Units were introduced in 2019, which has created a fantastic opportunity for more complex enterprise organisations to use Pardot effectively. However,…
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The Pardot Business Units Implementation Guide

Pardot Business Units – things to note You must be using the Pardot Lightning app. It should go without saying but I’ve seen…
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Pardot Business Units 201

Now that you’re getting comfortable with business units let’s get into some details that often raise questions.   #1 How to manage inbound prospects…
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Setting up Business Units – Video

Pardot Business Unit Video Configuring Pardot Business Units for the first time is a little scary. Watch this short, ten-minute video to see…
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