Category Archives: Lead Management

Get More Out of Your Leads with These Best Practices

Creating Leads is an excellent feature of Salesforce for one specific reason: it prevents bad data from entering your system and clogging up…
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The Anatomy of a Successful Sales Follow-Up

With more people working from home and spending more time on digital devices, staying on top of a hot lead is vital. For…
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4 Ways to Accelerate Your Marketing & Sales Funnel with Salesforce

Share this article...It’s no secret that a faster funnel means more conversions, more meetings, and more “closed won” deals. However, if accelerating your…
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How to “Unfreeze” Lead Status

It's a balmy 7 degrees Fahrenheit in Chicagoland as I write this, so it's sort of appropriate to write about how lead status…
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TOFU Checklist for Pardot

Share this article...‘Top of funnel’, shortened to ‘TOFU’, is the first stage in the marketing funnel. It’s in TOFU that prospects become aware…
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