Category Archives: Lead Management

How to “Unfreeze” Lead Status

It's a balmy 7 degrees Fahrenheit in Chicagoland as I write this, so it's sort of appropriate to write about how lead status…
Continue reading

TOFU Checklist for Pardot

Share this article...‘Top of funnel’, shortened to ‘TOFU’, is the first stage in the marketing funnel. It’s in TOFU that prospects become aware…
Continue reading