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Category Archives: Lead Scoring
One of the features that sets Pardot/Account Engagement apart is scoring categories. Not only can you see the aggregate score of all engagement…
Scoring may be a familiar tool to most that use Account Engagement (Pardot), but is it utilised to its full potential? Then there’s…
Recently the Pardot / Account Engagement User Group in Melbourne, Australia held a meeting to discuss scoring and grading in Pardot / Account…
Share this article...Pardot Einstein is a set of AI-powered features for Pardot marketing automation, namely Einstein Behaviour Scoring, Einstein Lead Scoring, Einstein Campaign…
Share this article...Two Pardot features work in combination to empower you, and other teams in your organization, to prioritize and qualify new prospects.…
Share this article...Einstein Behavior Score is a Pardot Einstein feature that looks at if a prospect signals ‘ready to buy’ engagement. Over time,…
Share this article...Pardot scoring categories allow you to score prospects on more than one product, service, or business unit. As opposed to having…
Why Pardot Scoring & Grading are Better Together ByChristina Anderson Marketing and sales alignment What is your Marketing Qualified Lead criteria for when…
By Conor Ebbs, Digital Marketing Director at Immedis Marketing automation at its best could be boiled down to one mantra: simple features, well…
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Pardot has been rebranded as Marketing Cloud Account Engagement.