Category Archives: Marketing Analytics – B2BMA

How to Connect B2BMA Components (That Use Different Datasets)

When using Pardot B2BMA (B2B Marketing Analytics), there may come a time when you want to tweak the dashboards to use your own…
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B2B Marketing Analytics: What’s Out-of-the-box? Dashboards, Lenses & Datasets – Part 1

Getting started with B2B Marketing Analytics can be overwhelming. As marketers, our success story is heavily reliant on the data. This series aims…
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7 Nifty Features of B2B Marketing Analytics (B2BMA)

I love uncovering little surprises. (Like the time I found a miniature plastic spoon on the bottom of the yogurt container.) Amazing! Here…
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Who is B2BMA Integration Anyway?

In version 2 Pardot Connectors, B2BMA Integration is the default "connector user" for Pardot. For many Pardot users, sticking with the standard connector…
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