Category Archives: Pardot Admin

Dynamic Lists to Clean Up Your Database

Lara Black inspired and contributed to this blog. Are you trying to keep your mailable limit down?   Marketers often find themselves creeping close…
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How to Clear a Dedupliction Error from the Sync Queue (and stop it from happening)

The Pardot-Salesforce Connector Sync Queue is one of those things that a good admin knows to check regularly, and one of those things…
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Pardot Security Update: Content Using go.pardot.com

Share this article...Effective April 22 2022, Pardot (Account Engagement) will be rolling out a security enhancement to protect customer data. Certain types of…
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Salesforce and Pardot Naming Conventions Best Practices

When your organization is implementing systems like Salesforce and Pardot, they are likely focused on the automation features that will soon be making…
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What Agencies Need to Know about Salesforce MFA

If you haven’t been paying attention to the buzz of 2022, Salesforce moved towards mandatory multi-factor authentication on February 1st. If you’re not…
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Prepare your Pardot Account for Apple Mail Privacy Changes

When Apple released its Mail Privacy Protection features in 2021, it allowed its Users to hide their email engagement activity from senders. From…
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Identify Email Bot Clicks with Pardot Custom Redirects

Share this article...One team couldn’t get their head around the numbers in their Pardot email reports. “Why do we have all these clicks…
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Create a Super Organized Folder Structure

A discussion about Pardot folder structure is as exciting as paying bills for many marketers. (Yawn.) But neglecting your folder structure has negative…
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Pardot Competitor Monitoring: Spy on Competitor SEO Health

Posted on February 10, 2022 in Pardot Share this article...You can track your website’s SEO health compared to your competitors’ using Pardot –…
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5 Pardot New Year’s Resolutions for 2022

Share this article...As Pardot holds its reputation as a best-in-class solution in a market that’s heating up, we’re expecting more exciting innovations throughout…
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