Category Archives: Pardot Admin

Our Giving Tuesday Checklist

We know there’s a lot of content floating around this time of year about how to best structure your Giving Tuesday campaigns. To…
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How to: Update a Link in an Email after it’s sent out of Pardot

Here’s a short video I did recently for the BDO Digital Demand Gen TV YouTube channel about the power of Tracking Links in…
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10 Spooky Things Creeping Around Pardot (Account Engagement)

Every professional working with Pardot (Account Engagement) and Salesforce has experienced org terrors. Whether unexpected issues that sneak up on you or malpractice…
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New: Get Demo Orgs for 20+ Salesforce Products

When I started with Salesforce, the Demo Org (Developer Edition org) was my go-to for everything. Before the days of Trailhead, scratch orgs,…
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Manage Repeat Customers with Salesforce + Pardot (Account Engagement)

We’ve been thinking about how some organizations don’t fit the mold that’s typical for Pardot (Account Engagement) customers. How you welcome back existing…
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Sending your first email from Account Engagement (Pardot)

I often get this question from clients: “We plan to start sending emails in Account Engagement (Pardot). How can we make sure that…
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Steps to Take When Faced With Prospect Complaints

When a prospect complains about the marketing communication we send through Account Engagement (Pardot), our first reaction is to panic. Like Kübler-Ross’ “5…
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The End of the Pardot Classic App – Get Pardot Lightning Today!

The time has come, the Pardot Classic App will no longer be accessible soon. But when will this happen, what does it mean…
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Marketers: What You May Have Missed From Dreamforce ’22

Another Dreamforce has been and gone – faster than any others that I’ve been to in the past! Perhaps because of the pace…
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Account Engaagement (Pardot) and Salesforce Integration

Imagine standing in front of a twenty-thousand-square-foot steel warehouse full of your company’s products. How will you sell your products to customers? The…
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