Category Archives: Pardot Lead Grading

Pardot Scoring vs Grading: Pinpoint Hot Prospects

Share this article...Two Pardot features work in combination to empower you, and other teams in your organization, to prioritize and qualify new prospects.…
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The Ultimate Guide to Pardot Grading

Posted on December 6, 2021 in Pardot Share this article...Pardot grading represents how closely a prospect fits your ideal customer profile. Each prospect…
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Why Pardot Scoring & Grading are Better Together

Why Pardot Scoring & Grading are Better Together ByChristina Anderson Marketing and sales alignment What is your Marketing Qualified Lead criteria for when…
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