Category Archives: Reporting

6 Core Components to Achieve Multi-touch Attribution

Share this article...It is critical for any marketing leader to have insight into what is working and what is not. Multi-touch Attribution enables…
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Creating the Perfect Pardot Campaign Structure

Setting up a Pardot campaign structure the first time can be a daunting task.  Why? Well, marketing initiatives are messy. As a marketer,…
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3 Ways Pardot Protects Your Email Reports from Non-human Activity

Share this article...Email marketing is still at the core of Pardot. While this fact remains true, the email marketing industry has introduced new…
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Secrets and Mysteries of Campaign Influence

Here's the video of my session from the 2021 Pardreamin virtual conference. This presentation covers how to get the most out of the…
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How to Effectively Add Opportunity Contact Roles (Flow)

Flows can be scary to create, but Opportunity Contact Roles are important for Pardot’s campaign influence reporting. Here are the blueprints to create…
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How to Approach Not-for-Profit Marketing Reporting

Reporting on not-for-profit marketing efforts You can create a report in Pardot using existing reporting templates, or by creating a custom template based…
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Weird Open Rates in Pardot Email Reports Explained

Email Opens are the most basic metric that marketers look at in their Pardot email reports. A good open rate suggests that your…
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How to Capture Every UTM Touchpoint in Salesforce

Refreshed and republished on September 10, 2021 This post was originally published on February 2, 2021. After this post was published, Salesforce released…
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MQL Reporting in Salesforce: Tips, Tricks and Examples

You have your lead lifecycle set up, your scoring set up, and the MQLs are flowing in. Now it’s time to pull reports…
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The One Pardot Email Report That You Should Have

If you were stranded on a deserted island and could only have one Pardot report, which one would you pick?  I’d choose the…
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