Category Archives: Reporting

How to filter out test emails from Pardot reporting in Salesforce

The impact of Connected Campaigns on Pardot (Marketing Cloud Account Engagement) and its integration with Salesforce cannot be overstated. It had a transformative…
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View Your Email Bounce Details With Ease

The Pardot Bounce Report lets marketers view all email bounces in one place, see the reason for the bounce and help spot bounce…
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Add the Engagement Metrics Component: See Pardot Campaign Performance [Tutorial]

Share this article...The Engagement Metrics component in Salesforce displays marketing asset performance, directly within Salesforce Campaigns. Thanks to Connected Campaigns, Pardot customers can…
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Has Apple (Mail Privacy Protection) Killed Email Marketing?

Share this article...Apple introduced Mail Privacy Protection (MPP) in September 2021, designed to obscure (hide) any real opens by your prospects and the…
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6 Core Components to Achieve Multi-touch Attribution

Share this article...It is critical for any marketing leader to have insight into what is working and what is not. Multi-touch Attribution enables…
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Creating the Perfect Pardot Campaign Structure

Setting up a Pardot campaign structure the first time can be a daunting task.  Why? Well, marketing initiatives are messy. As a marketer,…
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3 Ways Pardot Protects Your Email Reports from Non-human Activity

Share this article...Email marketing is still at the core of Pardot. While this fact remains true, the email marketing industry has introduced new…
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Secrets and Mysteries of Campaign Influence

Here's the video of my session from the 2021 Pardreamin virtual conference. This presentation covers how to get the most out of the…
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How to Effectively Add Opportunity Contact Roles (Flow)

Flows can be scary to create, but Opportunity Contact Roles are important for Pardot’s campaign influence reporting. Here are the blueprints to create…
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How to Approach Not-for-Profit Marketing Reporting

Reporting on not-for-profit marketing efforts You can create a report in Pardot using existing reporting templates, or by creating a custom template based…
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