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Category Archives: Reporting
The Engagement Metrics component in Salesforce displays marketing asset performance, directly within Salesforce Campaigns. Thanks to Connected Campaigns, you can sync all activities…
If you’re looking for better marketing reports and metrics (I know you all are), make sure you understand the different ways to use…
Reporting and analytics is a core part of marketing automation – after all, how else are you able to keep a pulse on…
The impact of Connected Campaigns on Pardot (Marketing Cloud Account Engagement) and its integration with Salesforce cannot be overstated. It had a transformative…
The Pardot Bounce Report lets marketers view all email bounces in one place, see the reason for the bounce and help spot bounce…
Share this article...The Engagement Metrics component in Salesforce displays marketing asset performance, directly within Salesforce Campaigns. Thanks to Connected Campaigns, Pardot customers can…
Share this article...Apple introduced Mail Privacy Protection (MPP) in September 2021, designed to obscure (hide) any real opens by your prospects and the…
Creating a Salesforce marketing dashboard is an effective way to see how you are doing against your marketing targets. What channels are most…
Share this article...It is critical for any marketing leader to have insight into what is working and what is not. Multi-touch Attribution enables…
Setting up a Pardot campaign structure the first time can be a daunting task. Why? Well, marketing initiatives are messy. As a marketer,…
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Pardot has been rebranded as Marketing Cloud Account Engagement.