Category Archives: Reporting

Engagement Metrics Component: See Pardot Campaign Performance [Tutorial]

The Engagement Metrics component in Salesforce displays marketing asset performance, directly within Salesforce Campaigns. Thanks to Connected Campaigns, you can sync all activities…
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Understanding Engagement History

If you’re looking for better marketing reports and metrics (I know you all are), make sure you understand the different ways to use…
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Test Your Knowledge: Reporting and Analytics in Marketing Cloud Account Engagement

Reporting and analytics is a core part of marketing automation – after all, how else are you able to keep a pulse on…
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How to filter out test emails from Pardot reporting in Salesforce

The impact of Connected Campaigns on Pardot (Marketing Cloud Account Engagement) and its integration with Salesforce cannot be overstated. It had a transformative…
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View Your Email Bounce Details With Ease

The Pardot Bounce Report lets marketers view all email bounces in one place, see the reason for the bounce and help spot bounce…
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Add the Engagement Metrics Component: See Pardot Campaign Performance [Tutorial]

Share this article...The Engagement Metrics component in Salesforce displays marketing asset performance, directly within Salesforce Campaigns. Thanks to Connected Campaigns, Pardot customers can…
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Has Apple (Mail Privacy Protection) Killed Email Marketing?

Share this article...Apple introduced Mail Privacy Protection (MPP) in September 2021, designed to obscure (hide) any real opens by your prospects and the…
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Creating a Marketing Dashboard in Salesforce: Tips, Tricks and Examples

Creating a Salesforce marketing dashboard is an effective way to see how you are doing against your marketing targets. What channels are most…
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6 Core Components to Achieve Multi-touch Attribution

Share this article...It is critical for any marketing leader to have insight into what is working and what is not. Multi-touch Attribution enables…
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Creating the Perfect Pardot Campaign Structure

Setting up a Pardot campaign structure the first time can be a daunting task.  Why? Well, marketing initiatives are messy. As a marketer,…
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