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Category Archives: Reporting
The impact of Connected Campaigns on Pardot (Marketing Cloud Account Engagement) and its integration with Salesforce cannot be overstated. It had a transformative…
The Pardot Bounce Report lets marketers view all email bounces in one place, see the reason for the bounce and help spot bounce…
Share this article...The Engagement Metrics component in Salesforce displays marketing asset performance, directly within Salesforce Campaigns. Thanks to Connected Campaigns, Pardot customers can…
Share this article...Apple introduced Mail Privacy Protection (MPP) in September 2021, designed to obscure (hide) any real opens by your prospects and the…
Share this article...It is critical for any marketing leader to have insight into what is working and what is not. Multi-touch Attribution enables…
Setting up a Pardot campaign structure the first time can be a daunting task. Why? Well, marketing initiatives are messy. As a marketer,…
Share this article...Email marketing is still at the core of Pardot. While this fact remains true, the email marketing industry has introduced new…
Here's the video of my session from the 2021 Pardreamin virtual conference. This presentation covers how to get the most out of the…
Flows can be scary to create, but Opportunity Contact Roles are important for Pardot’s campaign influence reporting. Here are the blueprints to create…
Reporting on not-for-profit marketing efforts You can create a report in Pardot using existing reporting templates, or by creating a custom template based…
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Pardot has been rebranded as Marketing Cloud Account Engagement.