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Category Archives: Reporting
Share this article...It is critical for any marketing leader to have insight into what is working and what is not. Multi-touch Attribution enables…
Setting up a Pardot campaign structure the first time can be a daunting task. Why? Well, marketing initiatives are messy. As a marketer,…
Share this article...Email marketing is still at the core of Pardot. While this fact remains true, the email marketing industry has introduced new…
Here's the video of my session from the 2021 Pardreamin virtual conference. This presentation covers how to get the most out of the…
Flows can be scary to create, but Opportunity Contact Roles are important for Pardot’s campaign influence reporting. Here are the blueprints to create…
Reporting on not-for-profit marketing efforts You can create a report in Pardot using existing reporting templates, or by creating a custom template based…
Email Opens are the most basic metric that marketers look at in their Pardot email reports. A good open rate suggests that your…
Refreshed and republished on September 10, 2021 This post was originally published on February 2, 2021. After this post was published, Salesforce released…
You have your lead lifecycle set up, your scoring set up, and the MQLs are flowing in. Now it’s time to pull reports…
If you were stranded on a deserted island and could only have one Pardot report, which one would you pick? I’d choose the…
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Pardot has been rebranded as Marketing Cloud Account Engagement.