Category Archives: Salesforce and Pardot

50+ Salesforce Formula Examples

When it comes to formulas, which are used in a variety of places in Salesforce, the first thing that comes to mind is…
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Adding Account Engagement (Pardot) Users with User Sync

Surprisingly, I get this question often from companies with user sync enabled: How do I add an Account Engagement (Pardot) user?
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MC Account Engagement User Permissions

Marketing Cloud Account Engagement (Pardot) and Salesforce are becoming more aligned than ever before. From Pardot Lightning, engagement history, lightning builder assets and…
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Account Engaagement (Pardot) and Salesforce Integration

Imagine standing in front of a twenty-thousand-square-foot steel warehouse full of your company’s products. How will you sell your products to customers? The…
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Account Engagement (Pardot) Select Sync Behavior for the prospect Opted Out field

Did you see the new message on the Pardot Dashboard tab? Salesforce is changing the Opted Out field sync behavior.   You must choose…
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Are you ready for Multi-Factor Authentication (MFA)?

There’s been a lot of talk about security these past couple of years so it’s great to see Salesforce changing their requirements to…
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Pardot Custom Field Mapping with Salesforce: The API Field Name Trap

Share this article...Pardot custom field mapping is more challenging than you may think. In Pardot, you have the Prospect object – in Salesforce,…
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Baking Marketing Insights into Salesforce Record Pages

A recipe for success from Slalom’s Pardot kitchen. The more Pardot integrates with Salesforce, the more marketing information there is to surface within…
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Introducing Enhanced Engagement History for Pardot

Here at Nebula we are excited to announce that we have launched our first Salesforce app on the AppExchange! Our partnership with Salesforce…
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Open the Pardot URL in the Pardot Lighting App [Interactive Tutorial]

Posted on January 19, 2022 in Pardot Share this article...Have you ever wanted to open a Prospect record by clicking on the Pardot…
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