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Category Archives: Salesforce Campaigns
How do you show ROI for Pardot marketing campaigns? For years marketers struggled to figure this out. They either made assumptions or went…
Accounts as Campaign Members is a feature within Salesforce that allows you to report on Campaign activity at the Account level. Simply put,…
Share this article...Salesforce campaign member statuses are hugely important but are often overlooked, or not used properly. The breakdown of which prospects are…
Share this article...All Campaign Members in Salesforce have a “status” which describes the level of engagement the individual has had with the Campaign.…
When your organization is implementing systems like Salesforce and Pardot, they are likely focused on the automation features that will soon be making…
Share this article...Campaign Hierarchies allow you to link related Salesforce Campaigns to one another and arrange them into a hierarchy structure. The Salesforce…
Share this article...Monitoring marketing channel performance in Salesforce (and Pardot) by each campaign is a challenge – and it’s even harder to determine…
Share this article...Salesforce Campaigns are an essential Salesforce object for marketers, acting as the central hub for campaign recipients, engagement, budget, and ROI.…
Connected Campaigns Overview Connected campaigns were released in 2019 to solve one of the biggest annoyances between Pardot and Salesforce. Juggling completely separate…
Setting up a Pardot campaign structure the first time can be a daunting task. Why? Well, marketing initiatives are messy. As a marketer,…
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Pardot has been rebranded as Marketing Cloud Account Engagement.