How to Pass The Salesforce Certified Pardot Specialist Exam: Resources & Tips
- January 20, 2022
- Jenna Molby, Pardot Certifications
Refreshed and republished on January 20, 2022
This post was originally published on March 26, 2021 and has been revamped and updated for accuracy and comprehensiveness.
Do you have around 6-12 months of experience building and executing marketing workflows with the Pardot platform?
Is one of your 2022 goals to become a Salesforce Certified Pardot Specialist? I’ve got you covered! In this post, I will share some tips on how to prep for the exam and recommended resources, broken down by topic in the study guide.
Studying tips
- Review the exam outline and highlight the topics you aren’t familiar with. Focus the majority of your studying efforts on those topics.
- Create a list of resources (blog posts, help docs, Trailhead modules, videos, etc) that cover each topic. See my list of resources below.
- Create your own set of flashcards to study. Quizlet is great for this.
- Review all modules within the Prepare for your Pardot Specialist Credential Trailmix – even the topics you’re familiar with.
- Review the Pardot Help Docs.
- Take a practice test to test your knowledge, but DO NOT memorize the questions.
Resources
Here is a list of resources I recommend reviewing, broken down by topic in the study guide.
Visitors and Prospects: 8%
- Describe the relationship between visitors and prospects.
- Given a scenario, apply the appropriate plan of action using Prospect Audits.
Administration: 11%
- Illustrate how to create, edit, and map fields.
- Explain the relationship between Pardot and Salesforce.
- Describe the capabilities of the Pardot Recycle Bin.
Pardot Forms, Form Handlers and Landing Pages: 20%
- Given a scenario, identify the capabilities, use cases and interpret metrics of Pardot forms.
- Identify the capabilities, use cases and interpret reporting metrics for landing pages.
Lead Management: 24%
- Explain the components and use cases of an automation rule.
- Distinguish between the capabilities of, use cases for, and how to create different types of lists.
- Define the capabilities of a completion action.
- Define the capabilities of a segmentation rule.
- Define the capabilities of page actions.
- Explain what a Score measures and how scoring is managed.
- Explain what a Grade measures and how grading is managed.
- Identify the capabilities and use cases of custom redirects.
Email Marketing: 20%
- Distinguish between an Email and an Email Template.
- Given a scenario, identify the capabilities and use cases for email.
- Distinguish between the metrics collected in Pardot email reporting.
Engagement Studio: 17%
- Distinguish between the components of an engagement program.
- Explain the process of updating an engagement program including its assets.
How did you study for the Salesforce Certified Pardot Specialist Exam?
This Pardot article written by:
Jenna Molby
Jenna is a Salesforce Certified Pardot Specialist, Salesforce Certified Pardot Consultant and Salesforce Marketing Champion 2020. Jenna is a marketing operations leader with over ten years of B2B and B2C experience working on both the agency and client-side.
Original Pardot Article: https://jennamolby.com/how-to-pass-the-salesforce-certified-pardot-specialist-exam/
Find more great Pardot articles at https://jennamolby.com/
Pardot Experts Blog
We have categorized all the different Pardot articles by topics.
Pardot Topic Categories
- Account Based Marketing (ABM) (8)
- Business Units (13)
- ChatGPT / AI (3)
- Completion Actions (5)
- Connectors (10)
- Custom Redirects (4)
- Demand Generation (8)
- Dynamic Content (5)
- Einstein Features (11)
- Email Delivery (18)
- Email Open Rates (3)
- Pardot A/B Testing (2)
- Email Mailability (16)
- Do Not Email (1)
- Double Opt-in (2)
- Opt Out / Unsubscribe (14)
- Email Preferences Page (6)
- Engagement Studio (14)
- Industries (1)
- Non Profit (1)
- Landing Pages (10)
- Lead Generation (1)
- Lead Management (12)
- Lead Routing (2)
- Lead Scoring (15)
- Leads (3)
- Marketing Analytics – B2BMA (9)
- Marketing Automation (1)
- Marketing Cloud (2)
- Marketing Cloud Account Engagement (4)
- New Pardot Features (6)
- Opportunities (2)
- Optimization (3)
- Pardot Admin (62)
- Duplicates (1)
- Marketing Ops (1)
- Pardot Alerts (1)
- Pardot API (2)
- Pardot Automations (3)
- Pardot Careers (12)
- Pardot Certifications (4)
- Pardot Consulting (1)
- Pardot Cookies (3)
- Pardot Custom Objects (3)
- Pardot Email Builder (7)
- Pardot Email Templates (9)
- HML (6)
- Pardot Events (16)
- Pardot External Actions (1)
- Pardot External Activities (4)
- Pardot Forms (27)
- Form Handlers (7)
- Pardot Integrations (21)
- Data Cloud (1)
- Slack (1)
- Pardot Lead Grading (5)
- Pardot Lead Source (2)
- Pardot Lightning (1)
- Pardot Migration (1)
- Pardot Nurture / Drip Campaigns (1)
- Pardot Personalization (3)
- Pardot Profiles (1)
- Pardot Releases (19)
- Pardot Sandboxes (2)
- Pardot Segmentation (4)
- Pardot Strategy (7)
- Pardot Sync (2)
- Pardot Sync Errors (1)
- Pardot Tracker Domains (5)
- Pardot Training (3)
- Pardot Vs Other MAPs (4)
- Pardot Website Tracking (2)
- Reporting (22)
- Salesforce and Pardot (29)
- Marketing Data Sharing (2)
- Pardot Users (3)
- Salesforce Automation (4)
- Salesforce Flows (1)
- Salesforce Campaigns (20)
- Salesforce CRM (3)
- Record Types (1)
- Salesforce Engage (3)
- Salesforce Queues (2)
- Security and Privacy (1)
- Tags (3)
- The Authors (483)
- Cheshire Impact (9)
- Greenkey Digital (47)
- Invado Solutions (37)
- Jenna Molby (9)
- Marcloud Consulting (6)
- Nebula Consulting (53)
- Pardot Geeks (38)
- Salesforce Ben | The Drip (235)
- SalesLabX (2)
- Slalom (2)
- Unfettered Marketing (45)
- Uncategorized (1)
- Website Tracking (2)
- Website Search (1)
More Pardot Articles
See all posts
This Pardot article written by:
Jenna Molby
Jenna is a Salesforce Certified Pardot Specialist, Salesforce Certified Pardot Consultant and Salesforce Marketing Champion 2020. Jenna is a marketing operations leader with over ten years of B2B and B2C experience working on both the agency and client-side.
Original Pardot Article: https://jennamolby.com/how-to-pass-the-salesforce-certified-pardot-specialist-exam/
Find more great Pardot articles at https://jennamolby.com/