Here’s a refreshing, new Pardot feature.
Einstein Engagement Frequencey (EEF) helps you manage the frequency of your email engagement with prospects. It scans individual prospect behaviors to identify the optimal send frequency for marketing emails.
Marketers can use the EEF criteria in Engagement Studio, dynamic lists and automation rules.
NOTE: This feature is for Pardot Advanced or Pardot Premium editions.
How EEF works
Einstein Engagement Frequency reviews a prospect’s email engagement from the past 90 days. The model focuses on the last 28 days of engagement data to create one of three statuses:
- On Target
- Undersaturated
- Oversatured
EEF statuses cannot be customized.
You must have five or more variations of email sends over a 28-day period, based on at least 10 recipients. (Regularly sending the same emails to the same group of people will not suffice.)
Pardot evaluates marketing (not operational) emails and Salesforce Engage emails for EEF.
Where to use EEF
Marketers can use EEF in Engagement Studio, automation rules and dynamic lists.
For example, marketers can create a list of “Undersaturated” prospects for a re engagement email drip program. Or, they can add “Oversaturated” prospects to a suppression list to prevent too many emails sent to individual prospects.
How to enable EEF
Go to Setup. In the Quick Find Box, type “Frequency” and select Einstein Engagement Frequency. Turn on the feature. The model training period can take up to 72 hours.
The Einstein Engagement Frequency default field will create automatically. After enablement is complete and the model has been trained, Pardot displays values of Undersaturated, On Target, or Oversaturated in the field.
Source: Salesforce
This Pardot article written by: Jen Kazin
Greenkey Digital
Unlock the Power of Pardot. Don’t spend tens of thousands of dollars on marketing systems to simply… send emails.
Original Pardot Article: https://greenkeydigital.com/einstein-engagement-frequency/?utm_source=rss&utm_medium=rss&utm_campaign=einstein-engagement-frequency
Find more great Pardot articles at https://greenkeydigital.com/
Pardot Experts Blog
We have categorized all the different Pardot articles by topics.
Pardot Topic Categories
- Account Based Marketing (ABM) (8)
- Business Units (13)
- ChatGPT / AI (3)
- Completion Actions (5)
- Connectors (10)
- Custom Redirects (4)
- Demand Generation (8)
- Dynamic Content (5)
- Einstein Features (11)
- Email Delivery (18)
- Email Open Rates (3)
- Pardot A/B Testing (2)
- Email Mailability (16)
- Do Not Email (1)
- Double Opt-in (2)
- Opt Out / Unsubscribe (14)
- Email Preferences Page (6)
- Engagement Studio (14)
- Industries (1)
- Non Profit (1)
- Landing Pages (10)
- Lead Generation (1)
- Lead Management (12)
- Lead Routing (2)
- Lead Scoring (15)
- Leads (3)
- Marketing Analytics – B2BMA (9)
- Marketing Automation (1)
- Marketing Cloud (2)
- Marketing Cloud Account Engagement (4)
- New Pardot Features (6)
- Opportunities (2)
- Optimization (3)
- Pardot Admin (62)
- Duplicates (1)
- Marketing Ops (1)
- Pardot Alerts (1)
- Pardot API (2)
- Pardot Automations (3)
- Pardot Careers (12)
- Pardot Certifications (4)
- Pardot Consulting (1)
- Pardot Cookies (3)
- Pardot Custom Objects (3)
- Pardot Email Builder (7)
- Pardot Email Templates (9)
- HML (6)
- Pardot Events (16)
- Pardot External Actions (1)
- Pardot External Activities (4)
- Pardot Forms (27)
- Form Handlers (7)
- Pardot Integrations (21)
- Data Cloud (1)
- Slack (1)
- Pardot Lead Grading (5)
- Pardot Lead Source (2)
- Pardot Lightning (1)
- Pardot Migration (1)
- Pardot Nurture / Drip Campaigns (1)
- Pardot Personalization (3)
- Pardot Profiles (1)
- Pardot Releases (19)
- Pardot Sandboxes (2)
- Pardot Segmentation (4)
- Pardot Strategy (7)
- Pardot Sync (2)
- Pardot Sync Errors (1)
- Pardot Tracker Domains (5)
- Pardot Training (3)
- Pardot Vs Other MAPs (4)
- Pardot Website Tracking (2)
- Reporting (22)
- Salesforce and Pardot (29)
- Marketing Data Sharing (2)
- Pardot Users (3)
- Salesforce Automation (4)
- Salesforce Flows (1)
- Salesforce Campaigns (20)
- Salesforce CRM (3)
- Record Types (1)
- Salesforce Engage (3)
- Salesforce Queues (2)
- Security and Privacy (1)
- Tags (3)
- The Authors (483)
- Cheshire Impact (9)
- Greenkey Digital (47)
- Invado Solutions (37)
- Jenna Molby (9)
- Marcloud Consulting (6)
- Nebula Consulting (53)
- Pardot Geeks (38)
- Salesforce Ben | The Drip (235)
- SalesLabX (2)
- Slalom (2)
- Unfettered Marketing (45)
- Uncategorized (1)
- Website Tracking (2)
- Website Search (1)
More Pardot Articles
See all posts
This Pardot article written by: Jen Kazin
Greenkey Digital
Unlock the Power of Pardot. Don’t spend tens of thousands of dollars on marketing systems to simply… send emails.
Original Pardot Article: https://greenkeydigital.com/einstein-engagement-frequency/?utm_source=rss&utm_medium=rss&utm_campaign=einstein-engagement-frequency
Find more great Pardot articles at https://greenkeydigital.com/