Using Pardot’s Open Rules Audit

In September 2021, Apple’s Mail Privacy Protection made email opens a less reliable engagement metric. Read more here.

Time to do something about it.

Use Pardot’s Open Rules Audit to identify where you have “email open” as a trigger in Engagement Studios, Automation Rules and Dynamic Lists.  Consider using a different metric to measure email engagement (like clicks).

The Open Rules Audit is available in all Pardot editions.

Open Rules Audit

Go to Pardot Reports > Automations > Open Rules Audit.

Pardot Open Rules Audit detailed lists

 


 

This Pardot article written by:  Jen Kazin

Greenkey Digital

Unlock the Power of Pardot. Don’t spend tens of thousands of dollars on marketing systems to simply… send emails.

Original Pardot Article: https://greenkeydigital.com/open-rule-report/?utm_source=rss&utm_medium=rss&utm_campaign=open-rule-report

Find more great Pardot articles at https://greenkeydigital.com/

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This Pardot article written by:  Jen Kazin

Greenkey Digital

Unlock the Power of Pardot. Don’t spend tens of thousands of dollars on marketing systems to simply… send emails.

Original Pardot Article: https://greenkeydigital.com/open-rule-report/?utm_source=rss&utm_medium=rss&utm_campaign=open-rule-report

Find more great Pardot articles at https://greenkeydigital.com/