Tampa Pardot User Group Meeting: Account-Based Marketing in Pardot
- March 3, 2022
- Account Based Marketing (ABM), Pardot Geeks
The Tampa Pardot Community Group recently welcomed guest presenter Fedja Fidahic, leader of the Zurich Salesforce Marketing Cloud Community Group.
Fedja presented about account-based marketing in Pardot. He discussed how it is done in theory and the steps and tools to implement.
• Pardot and ABM (ABM theory, trends in B2B marketing and showing how ABM, data and AI are interconnected)
• Demo of ABM in practice: Salesforce Engage and B2BMA (rather focusing on the features, not the setup)
Pardot Geeks Blog Article
This Pardot article written by: Ben LaMothe
Original Pardot Article: https://pardotgeeks.com/2022/03/account-based-marketing-pardot/
Find more great Pardot articles at https://pardotgeeks.com/author/blamothe/
Pardot Experts Blog
We have categorized all the different Pardot articles by topics.
Pardot Topic Categories
- Account Based Marketing (ABM) (8)
- Business Units (13)
- ChatGPT / AI (3)
- Completion Actions (5)
- Connectors (10)
- Custom Redirects (4)
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- Dynamic Content (5)
- Einstein Features (11)
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- Email Open Rates (3)
- Pardot A/B Testing (2)
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- Do Not Email (1)
- Double Opt-in (2)
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- Email Preferences Page (6)
- Engagement Studio (14)
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- Non Profit (1)
- Landing Pages (10)
- Lead Generation (1)
- Lead Management (12)
- Lead Routing (2)
- Lead Scoring (15)
- Leads (3)
- Marketing Analytics – B2BMA (9)
- Marketing Automation (1)
- Marketing Cloud (2)
- Marketing Cloud Account Engagement (4)
- New Pardot Features (6)
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