The Salesforce Pardot Email Specialist and Pardot Consultant credentials is designed for those who can demonstrate skills and knowledge in designing, building, and implementing marketing workflows through the Pardot platform. They are a way to test your knowledge and strengthen your resume.
The Salesforce Certified Pardot Specialist credential is designed for individuals who would like to demonstrate their skills and knowledge in designing and building marketing campaigns within Pardot. The candidate would know how to build strategic marketing processes that incorporate different tools like email marketing, lead generation, lead qualification, and can use reports to make data-driven decisions.
The Salesforce Certified Pardot Consultant program is designed for individuals who have experience implementing the Pardot application and can explain Salesforce administration concepts that relate to Pardot features. The Salesforce Certified Pardot Consultant has experience with Pardot administration and configuration, and is able to successfully design and implement Pardot solutions that meet customer business requirements, are maintainable and scalable, and contribute to long-term customer success. This credential encompasses the breadth of the Pardot application and its integration on the Salesforce platform.
NOTE: The specialist certification is a prerequisite.
The best way to practice for this certification is to have 6 months experience working for a Salesforce Consulting partner, to rest test your skills of the Pardot platform and all the things you should know as a consultant. Here are some helpful resources for Pardot consultants.