PARDOT BLOGS FROM AROUND THE WORLD
PARDOT ARTICLES WRITTEN BY EXPERTS
Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.
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Salesforce Ben | The Drip
Greenkey Digital
Unfettered Marketing
Nebula Consulting
Data Cloud
Marketing Cloud Growth
Pardot Admin
Ever get the feeling that someone’s ideas or arguments just don’t add up? They sound reasonable, but you know in your gut that something’s just not quite right? That’s probably because the reasons that you have been hearing are logical fallacies. If you are reading this and have never heard of a logical fallacy, that’s OK. This is a good place…
Campaign Influence in Salesforce is supposed to help marketers prove their value. But the reality is that the standard models (Primary Campaign Source and, for Marketing Cloud Account Engagement customers, First, Last, and Even Distribution) are pretty rigid. Auto Association settings give you the smallest amount of control, and sometimes you just need something stronger.At my company, we decided to…
I recently found myself scrolling through LinkedIn, and saw that the Salesforce ecosystem is once again lighting up with the familiar argument: do certifications really matter? I quickly check whether there’s anything different with this person’s particular argument or standpoint, but I’m inevitably disappointed. Generally speaking, on one side, you have those who argue that certifications are little more than “paper…
It starts the same way every year. A crisp autumn breeze, people putting on their fancy dress. And in the dim light of a project kickoff meeting, a whisper that sends shivers down your spine can be heard: “It’s just one more field.”This is where it begins. Before you realize what’s happening, you’re face-to-face with a horror every Salesforce team…
“Anything that can go wrong will go wrong.” You’ve probably heard this before. Maybe you said it yourself. Perhaps you work in one of the many industries that use the idea as a key building principle. This timeless phrase is known as Murphy’s Law, although the full saying actually reads: “If there are two or more ways to do a…
By Bill Fetter
All the ways to assign prospects from Account Engagement to Salesforce.
As an Account Engagement User, you’ll have seen this banner displayed since the Winter ’25 release prompting you to explore what is new in Marketing Cloud. But what is available, how can we access it and why? Let’s get into it! Marketing Cloud Growth edition was announced in February 2024 for small-medium B2B businesses in […] The post Marketing Cloud…
By Bill Fetter
Did you know that you can work with different lead and contact record types with Account Engagement?
Hubspot and Account Engagement have been around in the marketing automation space for a similar amount of time. This year, we’ve seen an increase in the number of customers looking for support with switching from Hubspot to Account Engagement, but why? Why are we seeing a big shift? Key to this is that Salesforce is […] The post Switching from…
Account Engagement (Pardot) customers you now get Marketing Cloud Growth or Advanced edition features included at no extra cost. This allows users to start taking advantage of the features without a “big bang” migration approach. You can literally have the best of both worlds. But how do you actually use it? What does it do? […] The post Webinar: The…
One of the benefits of using Account Engagement (Pardot) is the capability to personalise emails. We can use data from a date field to show when something has happened or is happening, for example; your renewal is coming up on DD/MM/YYYY, or your booking is on DD/MM/YYYY. However, the formatting of this date field isn’t […] The post Personalise emails…
Data Cloud is Salesforce’s answer to a customer data platform (CDP), tailored for easy connections between your Salesforce Org, Marketing Cloud, Tableau and much more. In this blog, we explore the connection between Data Cloud and Account Engagement (Pardot).
Earlier this year we did a piece which explored what Marketing Cloud Growth is and who it was for. In a nutshell Marketing Cloud Growth is the the latest marketing automation product by Salesforce. If you have worked with Salesforce for a while then you’ll know that this is the latest marketing offering. So how does it compare? Currently, Marketing…
By Bill Fetter
I don't normally blog about known issues, but this one is likely to have widespread impact on many Account Engagement (Pardot) orgs and it's something that's easy to not realize is a problem because we as marketers are often not on the receiving end of lead assignment notifications. As it's also a platform/connector issue, it also lives in the murky…
Pardot Articles by Categories
Pardot Topic Categories
- Account Based Marketing (ABM) (7)
- Business Units (14)
- ChatGPT / AI (3)
- Completion Actions (5)
- Connectors (10)
- Custom Redirects (4)
- Data Cloud (3)
- Demand Generation (8)
- Dynamic Content (7)
- Einstein Features (11)
- Email Delivery (17)
- Email Open Rates (3)
- Pardot A/B Testing (2)
- Email Mailability (16)
- Do Not Email (1)
- Double Opt-in (2)
- Opt Out / Unsubscribe (14)
- Email Preferences Page (6)
- Engagement Studio (16)
- Industries (1)
- Non Profit (1)
- Landing Pages (9)
- Lead Generation (1)
- Lead Management (13)
- Lead Routing (3)
- Lead Scoring (16)
- Leads (3)
- Marketing Analytics – B2BMA (9)
- Marketing Automation (1)
- Marketing Cloud (3)
- Marketing Cloud Account Engagement (4)
- Marketing Cloud Growth (2)
- New Pardot Features (6)
- Opportunities (2)
- Optimization (2)
- Pardot Admin (65)
- Duplicates (1)
- Marketing Ops (1)
- Pardot Alerts (1)
- Pardot API (2)
- Pardot Automations (3)
- Pardot Careers (12)
- Pardot Certifications (4)
- Pardot Consulting (1)
- Pardot Cookies (4)
- Pardot Custom Objects (3)
- Pardot Email Builder (8)
- Pardot Email Templates (10)
- HML (6)
- Pardot Events (17)
- Pardot External Actions (1)
- Pardot External Activities (4)
- Pardot Forms (29)
- Form Handlers (8)
- Pardot Integrations (21)
- Data Cloud (2)
- Slack (1)
- Pardot Lead Grading (5)
- Pardot Lead Source (2)
- Pardot Lightning (1)
- Pardot Migration (1)
- Pardot Nurture / Drip Campaigns (2)
- Pardot Personalization (3)
- Pardot Profiles (1)
- Pardot Releases (18)
- Pardot Sandboxes (2)
- Pardot Segmentation (5)
- Pardot Strategy (7)
- Pardot Sync (2)
- Pardot Sync Errors (1)
- Pardot Tracker Domains (5)
- Pardot Training (3)
- Pardot Vs Other MAPs (4)
- Pardot Website Tracking (2)
- Reporting (22)
- Salesforce and Pardot (31)
- Marketing Data Sharing (2)
- Pardot Users (3)
- Salesforce Automation (5)
- Salesforce Flows (2)
- Salesforce Campaigns (22)
- Salesforce CRM (3)
- Record Types (1)
- Salesforce Engage (3)
- Salesforce Queues (2)
- Security and Privacy (1)
- Tags (3)
- The Authors (545)
- Cheshire Impact (9)
- Greenkey Digital (55)
- Invado Solutions (37)
- Jenna Molby (9)
- Marcloud Consulting (6)
- Nebula Consulting (67)
- Pardot Geeks (44)
- Salesforce Ben | The Drip (247)
- SalesLabX (16)
- Slalom (4)
- Unfettered Marketing (51)
- Uncategorized (1)
- Website Tracking (2)
- Website Search (1)