There are many blog posts flying around about Conditional Completion Actions, and I can understand why. This awesome new feature is something to shout about! If you’re wondering how you can apply these to your Pardot instance, continue reading on.
Salesforce Engage is a Pardot product on a mission to bridge the gap between marketing and sales. You could say that it’s the Salesforce sales user’s window into relevant marketing information in Pardot, aiding transparency across teams.
Getting started with B2B Marketing Analytics can be overwhelming. As marketers, our success story is heavily reliant on the data. This series aims to demystify Salesforce’s Einstein Analytics for Marketers, taking you through how I get my clients up to speed, including creating datasets, lenses and dashboards and understanding how to leverage the data. Let’s help you get up to…
London’s Calling 2022 was a resounding success, with plenty on offer for admins, developers, consultants, architects, and marketers alike. The event featured keynote speeches from some of the biggest names in the Salesforce community. Attendees could check out the latest products and services from leading Salesforce partners in the exhibition area.
The concept of an easy and fast implementation of Pardot (now known as Marketing Cloud Account Engagement) has been widespread across the Salesforce ecosystem for as long it has existed. Some call it a Pardot Quickstart. Others call it a Pardot Jumpstart.
Empower your Salesforce and Account Engagement users with AI-powered features from Einstein. Account Engagement (Pardot) Advanced and Premium edition customers get insights about the things they care about most. From their sales leads and accounts, through to the campaigns their prospects are engaging with and why. Let’s take a look at these intelligent features!
The drag-and-drop Lightning Landing Page Builder, also known as the Enhanced Landing Page Experience, has been available since the Winter ’22 Release following high demand. The new editor brings a whole new user experience, and the transition from the classic editor can be tricky. Fear not! I’m here to help you master this great tool.
Have you ever needed to trigger a communication based on specific days from Account Engagement? (remember, this is the new name for Pardot) A good example of this would be a “renewal” program in which contacts need to be emailed based upon their renewal date.
Creating Leads is an excellent feature of Salesforce for one specific reason: it prevents bad data from entering your system and clogging up your accounts and contacts. Furthermore, Leads make reporting easier, so you can better assess the effectiveness of your marketing campaigns.
As a digital marketer, you have likely come across HTML at some point, and let’s face it, it can look a bit overwhelming when you are unfamiliar with how to code. Whether you are trying to just understand how HTML works or want to up your email marketing game by adding new features but are not sure where to start,…
One of the core value propositions of marketing automation is to bring these teams together. By delivering marketing and segmentation to sales and user behavior and sales transparency to marketing, both teams get the information they need, and overall business operations become more efficient and effective.
Email will be a critical touchpoint between your marketing and sales teams and your top accounts. With the right planning and templates, you can deliver fully personalized email messages to engage your top accounts.
You can use lead capture forms to ask questions and build a deeper understanding of your target accounts. This information can help you create personalized journeys based on the interests and behaviors of your buyers.
With more people working from home and spending more time on digital devices, staying on top of a hot lead is vital. For example: If a hot lead takes a test drive of a demo on your website, it demonstrates their interest in your product. As a sales rep, you know it's time to get in touch with the lead…