Pardot Trailheads

Salesforce Pardot Trailheads are a series of online tutorials that coach beginner and intermediate Pardot users who need to learn how to use the Salesforce Pardot platform. Lessons are presented in a specific sequence, so customers have a predefined path to follow and a "guided, curated" experience, according to Salesforce.

Find all the training you need — whether you’re just learning to use Pardot or you’re looking to delve deeper. Salesforce offer training on a wide range of marketing automation features, functionality, and best practices to help you get the most out of your platform.

 

Get Started with Pardot

  1. Create an Account at Trailhead

    Before you can take your first step on a Trailhead trail, module, or project, you first need to create an account. This is your home base for completing challenges, earning badges and tracking your progress. 

  2. Learn Pardot Lightning App Basics (and earn your first badge!)

    This is the perfect module to kick-off your Pardot journey. This module will run you through the basics of Pardot as well as give you a great baseline knowledge. Plus, once you complete all three units in the module you’ll earn your first badge and elevate your Trailblazer rank to Hiker. 

  3. Here are my Pardot Trail/Module Favorites!
Pardot Basics 
Type Name Est. Time 
Trailhead Get Started with Pardot  15 mins 
Trailhead Learn how to Navigate the Pardot  15 mins 
Trailhead Learn how Pardot Handles Prospects & Visitors 15 mins 
On-Demand Webinar     How To: Pardot: Use Salesforce Campaigns (Accelerator) 90 mins 
On-Demand Webinar Lead Management 101 (Accelerator) 90 mins 
   
Email 
Type                                               Name     Est. Time 
Trailhead Get Started with Email Marketing15 mins 
Documentation Pardot’s Permission Based Marketing Policy 10 mins 
Trailhead Craft Effective Marketing Emails 25 mins 
Trailhead Follow Legal Compliance Guidelines 15 mins 
Trailhead Improve Email Deliverability 15 mins 
Trailhead Pardot Email Sending: Quick Look 10 mins 
Individual Session How To: Pardot: Email Marketing Strategy 3 hours 
Help Docs How to Use Dynamic Content in an Email 2 mins 
On-Demand Webinar                     How to: Pardot: Send List Emails (Accelerator) 90 mins 
Blog Post Protecting Your Email Stats from Bot Activity with Metrics Guard for Email 2 mins 
Video  Deliverability vs. Mailability – Nightclub Guide for Pardot Marketers 30 mins 
   
Forms & Landing Pages 
Type Name Est. Time 
Pardot Training Forms: Introduction to Forms 1 min 
Trailhead Use Pardot Forms  20 mins 
Pardot Training Landing Page: Overview 1 min 
Trailhead Use Pardot Landing Pages  20 mins 
On-Demand Webinar How to: Use Forms and Landing Pages (Accelerator) 90 mins 
   
Lead Grading & Scoring 
Type                       Name Est. Time 
Trailhead Get Started with Lead Qualification 20 mins 
Trailhead Use Scoring in Pardot  30 mins 
Trailhead Use Grading in Pardot  30 mins 
Trailhead Automate Lead Qualification in Pardot  25 mins 
   
Reporting 
Type Name Est. Time 
Trailhead  Getting Started with B2B Marketing Analytics  5 mins 
Pardot Training         B2B Marketing Analytics Widget Glossary 10 mins 
Help Docs B2B Marketing Automation Dataset Breakdown 10 mins 
Trailhead B2B Marketing Analytics Dashboards 10 mins 
Trailhead Review Reporting in Pardot B2B Marketing Analytics 10 mins 
Trailhead Learning Objectives 10 mins 
Trailhead B2B Marketing Analytics: Explore the Standard Dashboards 15 mins 
Help Docs B2B Marketing Analytics Dashboards 3 mins 
Help Docs Optional Uses for B2B Marketing Analytics 3 mins 
   
Engagement Studio & Automation 
Type Name Est. Time 
Trailhead                    Create an Engagement Studio Program in Pardot 30 mins 
Trailhead Learn About Actions, Triggers and Rules 15 mins 
Help Docs Engagement Studio Action Steps 5 mins 
Help Docs Engagement Studio Trigger Steps 5 mins 
Help Docs Engagement Studio Rule Steps 5 mins 
Help Docs Engagement Program Suppression List Example 5 mins 
Trailhead Work with Time Pauses in Engagement Studio 15 mins 
Help Docs How does time work with engagement studio? 5 mins 
Help Docs Time Settings in Engagement Program with Steps 5 mins 
Trailhead Engagement Studio Best Practices 15 mins 
Trailhead Get Started with Automation Tools 15 mins 
Trailhead Use Completion Actions in Pardot  30 mins 
Help Docs Completion Action Overview 3 mins 
Help Docs Completion Action Definitions 5 mins 
Trailhead Use Automation Rules in Pardot 30 mins 
Help Docs Automation Rule Actions 5 mins 
Trailhead Use Segmentation Rules in Pardot 30 mins 
Help Docs Segmentation Rules Overview 3 mins 
Help Docs Segmentation Rule Criteria Reference 3 mins 
Help Docs Segmentation Rule Action Reference 3 mins 
Pardot Training  Match Any vs. Match All 2 mins 
Trailhead Use Dynamic Lists in Pardot 25 mins 
Help Docs Creating Dynamic Lists 2 mins 
Help Docs Dynamic vs Static Lists 2 mins 
Trailhead Choose the Right Automation Tools in Pardot 20 mins 
Pardot Training Pardot Automation Decision Tree 2 mins 
Pardot Training Automation Rules vs. Segmentation Rules 2 mins 
Pardot Training Automation Rules vs. Completion Actions 2 mins 
Help Docs Choosing the Right Automation Tool – which one do I use? 10 mins 
Help Docs Engagement Program Reporting 3 mins 
Individual Session How to: Use Engagement Studio 90 mins 
   
Account-Based Marketing 
Type Name Est. Time 
Pardot Training The B2B Marketer’s Guide to Account-Based Marketing 25 mins 
Pardot Training What is Account-Based Marketing? 25 mins 
Trailhead Get Started with Account-Based Marketing 10 mins 
Trailhead Learn the Tools for Account-Based Marketing 10 mins 
Trailhead Build Your Account-Based Marketing Strategy 10 min 
Article How to Improve Customer Relationships and Business Value with Sales and Marketing Alignment 5 mins 
Blog Post Running an Integrated ABM Campaign in 5 Steps 3 mins 
Blog Post How to Use Account-Based Engagement to Improve Customer Experience 3 mins 
Pardot Training Account-Based Marketing Guide 20 mins 
Pardot Training How to Use Dynamic Content to Target Key Accounts 5 mins 
Pardot Training Email Nurture Campaigns You Can Use for ABM 5 mins 
Pardot Training How to Use Direct Mail for ABM 5 mins 
Pardot Training Events: How to Get the Right People in the Room 5 mins 
Pardot TrainingStart a Conversation on Social Channels 5 mins 
Pardot Training How to Amp up ABM with Digital Ads 5 mins 
Blog Post Introducing Two New Pardot Innovations for Account-Based Marketing 2 mins 
   
Lead Nurturing 
Type Name Est. Time 
Trailhead Engage Prospects with Lead Nurturing 10 mins 
Trailhead Understand the Value of Lead Nurturing 15 mins 
Trailhead Enable your Sales Team with Lead Nurturing 5 mins 
Trailhead Improve Customer Retention with Lead Nurturing 5 mins 
Trailhead Plan and Prepare for Your Lead Nurturing Campaign 20 mins 
Trailhead Build Your Audience for Your Lead Nurturing Campaign 15 mins 
Trailhead Define Lead Generation 10 mins 
Pardot Training How to Grow Your Business with Lead Generation 25 mins 
On-Demand Webinar Email Nurtures That Will Turn Leads into Revenue 30 mins 
   
GDPR & Data Privacy 
Type                             Name Est. Time 
Trailhead Get to Know EU Privacy Law 15 mins 
Trailhead Learn Key Principles of the GDPR 15 mins 
Trailhead Implement a GDPR Compliance Program 15 mins 
Documentation Trust and Compliance Documentation 15 mins 
Trailhead Get to Know US Privacy Law 15 mins 
Trailhead Learn About State Laws Protecting Privacy Rights 15 mins 
Trailhead Get to Know the CCPA 15 mins 
Trailhead Learn Key Requirements of the CCPA 15 mins 
Trailhead Implement CCPA Compliance in Your Organization 10 mins 
Blog Post Pardot Security and Privacy: Our Commitments to You 3 mins 
   
Administrators 
Type Name Est. Time 
Trailhead Learn Pardot Administration Basics 20 mins 
Trailhead Integrate Pardot with Salesforce 10 mins 
Trailhead Configure Pardot for the Salesforce-Pardot Connector 10 mins 
Pardot Training Prospect Database Cleaning Guide: Build and Maintain a Healthy, Engaged, Prospect Database30 mins 
Help Docs Email Sending Reputation and Deliverability 10 mins 
Trailhead Sandboxes for Pardot: Quick Look 5 mins 
Trailhead Get to Know the Datorama Platform 25 mins 
Blog Post Pardot’s New AI Feature Can Help You Boost Email Engagement 2 mins 
Blog Post How AI Marketing Rallies Teams Around the Right Accounts: A Hands-On Guide to Pardot Einstein 5 mins 
Blog Post Predict Buying Intent with Pardot Einstein Behavior Score 4 mins 
Blog Post How to Build Sales Cloud Task Queues to Manage Timely Sales Follow-ups 3 mins 
Blog Post The Anatomy of a Successful Sales Follow-Up 3 mins 
Video Passing Drivers Ed – How To Avoid A Crash As A First Time Pardot Admin 30 mins 
Video Syncing Salesforce Custom Objects with Pardot 30 mins 
   
Other Topics to Explore 
Type Name Est. Time 
Trailhead Get started with Einstein for Pardot Lightning App 10 mins 
Trailhead Explore Einstein Features for Pardot 10 mins 
Trailhead Get Started with Salesforce Engage 10 mins 
Trailhead Explore Salesforce Engage Features 10 mins