Author Archives: Greenkey Digital
The Engagement Studio Program (ESP) is my all-time favorite application in Account Engagement (probably because it’s the most intuitive)!
What is the Optimizer? The Optimizer gives marketers a big-picture look at the health of their Account Engagement systems to improve email send…
A big step toward better marketing reporting is using campaigns. For marketers, campaigns are the foundation of measuring the effectiveness of their team’s…
Here’s the scenario: you have permission to email a segment of prospects, and they are new to your company. Maybe these are prospects…
If you’re looking for better marketing reports and metrics (I know you all are), make sure you understand the different ways to use…
Do you use the Do Not Email field?Most marketers overlook it or misuse it. Account Engagement (Pardot) mailability features updated in the summer…
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Pardot has been rebranded as Marketing Cloud Account Engagement.