Author Archives: Greenkey Digital

Your First Engagement Studio in 5 Steps

The Engagement Studio Program (ESP) is my all-time favorite application in Account Engagement (probably because it’s the most intuitive)!
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Deep Dive into the Optimizer

What is the Optimizer? The Optimizer gives marketers a big-picture look at the health of their Account Engagement systems to improve email send…
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Simplify Your Campaign Structure With 6 Easy-Peasy Steps

A big step toward better marketing reporting is using campaigns. For marketers, campaigns are the foundation of measuring the effectiveness of their team’s…
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Follow These 4 Steps for an Effective Email Drip

Here’s the scenario: you have permission to email a segment of prospects, and they are new to your company.  Maybe these are prospects…
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Understanding Engagement History

If you’re looking for better marketing reports and metrics (I know you all are), make sure you understand the different ways to use…
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Don’t Forget the “Do Not Email” Field

Do you use the Do Not Email field?Most marketers overlook it or misuse it. Account Engagement (Pardot) mailability features updated in the summer…
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