Author Archives: Pardot Geeks

How to build scoring and grading in Account Engagement (Pardot)

The ability to natively build scoring and grading on leads is one of the functions of Account Engagement (Pardot) that sets it apart…
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How to see if your Pardot tracking code is not setting cookies

Before you create another form in Account Engagement (FKA Pardot), do yourself a favor.
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Why the Pardot email preference center is so important

I had a philosophical conversation with Peter Sabba about the utility of email preference centers and their value as a whole to email marketing.
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Don’t use Custom Redirects in Pardot for Google Ads tracking

Using Custom Redirects in Account Engagement (Pardot) for tracking Google Ads clicks produces unreliable data. What you see in MCAE will never match…
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