Author Archives: Pardot Geeks

In a previous post I shared a low-fi way to track opt-outs and database churn inside your Account Engagement (Pardot) org.

The ability to natively build scoring and grading on leads is one of the functions of Account Engagement (Pardot) that sets it apart…

When building a campaign cadence in Account Engagement (Pardot), setting up the campaigns correctly in Salesforce is an important step.

Before you create another form in Account Engagement (FKA Pardot), do yourself a favor.