Author Archives: Pardot Geeks

Account Engagement (Pardot) Consultant Exam Prep Series (2023)

Currently Salesforce offers two certifications for Account Engagement (fka Pardot): Pardot Specialist and Pardot Consultant. Last year I teamed up with fellow Salesforce…
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Pardot External Actions

Webhooks and External Actions in Account Engagement (Pardot)

In 2022 Salesforce released External Actions and External Activities for Account Engagement (Pardot). It is the latest innovation to come to Account Engagement…
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Pardot-Google Ads Connector: What it is and how it works

The Pardot-Google Ads connector has existed for a long time. However in my experience it is underutilized. I believe that is due in…
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Building a Cross-team ABM Engine with Pardot and Salesforce

Earlier this month the Boston Salesforce Marketer Group (Pardot) held a virtual panel discussion on the topic of building cross-team Account-Based Marketing machine…
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