Author Archives: Pardot Geeks

How to build Account Engagement (Pardot) reports in Salesforce

One of the great things about Account Engagement (Pardot)’s native integration with Salesforce is the ability to build Pardot reports in Salesforce using…
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How to build scoring categories in Account Engagement (Pardot)

Account Engagement (Pardot) enables marketing teams to build scoring categories around specific products and more.
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Mistakes were made: how best to use wait periods in Pardot Engagement Studio

Not too long ago I made a rookie mistake with an Engagement Studio that I had built in Account Engagement (Pardot).all)
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How to build your own surveys in Account Engagement (Pardot)

The landscape of survey options for digital marketers is vast. With so many available tools, it is understandable that building your own could…
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