Author Archives: Salesforce Ben | The Drip

Pardot Consultant

Salesforce Marketing Cloud Implementations: What’s the Consultant’s Role?

Salesforce Marketing Cloud implementations involve setting up a new Marketing Cloud account, or making a specific enhancement to an existing account. There are…
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Pardot Neverbounce

Email Verification Tools for Pardot (Account Engagement)

Email addresses are the lifeblood marketing automation. Invalid, old, or dummy email addresses cause high email bounce rates, which eventually will lead to…
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10 Ways to Get Started With Marketing Ops

Marketing ops is a challenging, yet exciting role for any professional that is tuned into the art of marketing campaigns, and also the…
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Pardot Birthday Email

How to Send Birthday Campaigns with Pardot (Account Engagement)

Birthday campaigns touch prospects on their special day – a simple greeting, perhaps with a discount. This personal, and unexpected interaction gets your…
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