Author Archives: Salesforce Ben | The Drip

Dispatch Day: 10 Checks Before Sending Pardot (Account Engagement) Emails

Dispatch day is the day you press the ‘send’ button and release your email campaign to the world. Whether the email campaign build…
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Top Use Cases for ChatGPT in the Salesforce Ecosystem 

With so much happening in the world of artificial intelligence (specifically ChatGPT), you’d be forgiven for taking a moment to catch your breath…
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Account Engagement (Pardot) Easter Egg Hunt ’23

Account Engagement (Pardot) gives admins and users plenty of options to tailor their accounts to their own needs, and with the changing landscape…
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5 Marketing Technology Buzzwords: Explained

With each year that passes, the marketing technology world throws more buzzwords for us to absorb. Oftentimes, these terms can be understood theoretically,…
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3 Strategies to Prevent Audience Fatigue and Marketing Saturation

Weeks before his death, Einstein advised, “Try not to be a success, but rather to be of value”. He was obviously referencing the…
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Pardot Sandboxes: What They Can, and Can’t Do

In the early days of my consultancy career, I started working on multiple projects that required a fully mirrored production environment, known as…
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