Author Archives: Salesforce Ben | The Drip
Accounts in Salesforce are more important than you may think. An Account record is the cockpit for sales, service, and marketing teams –…
The Salesforce Winter ‘24 release notes have arrived. As is tradition, I’ll be covering the highlights for Account Engagement (Pardot) admins and users.Â
Let’s face it: Marketing Cloud Account Engagement (Pardot) is an advanced-level marketing automation platform. It comes with a powerful API, seamless integration with…
One of the selling points of Pardot (Account Engagement) is its close connection to Salesforce and the core platform (CRM, etc.). This means…
Pardot School
Where you come to learn Pardot from industry experts from around the world.Â
Pardot has been rebranded as Marketing Cloud Account Engagement.