Author Archives: Salesforce Ben | The Drip

Glossary of Salesforce Product Name Changes

In the ever-changing world of Salesforce (and enterprise technology), product capabilities evolve and adapt – and in the case of Salesforce’s product portfolio,…
Continue reading

Speed Up Your Account Engagement (Pardot) Account

If you’re using Account Engagement (Pardot), you may notice that sometimes automations execute fast, while other times they take much longer. The same…
Continue reading

Salesforce and HubSpot Integration: An Admin’s Guide

The time has come. One of the most interruptive calendar invites you can receive just popped up in your inbox. The marketing team…
Continue reading

4 Operational Use Cases for Engagement Studio in Account Engagement (Pardot)

If you’ve been exploring Account Engagement (formerly Pardot), then you will have come across Engagement Studio – the flagship feature that gives you…
Continue reading

6 Einstein 1 Marketing Features I’d Like To See

Salesforce has been rapid to roll-out multiple generative AI capabilities that enhance their existing technologies. We first saw Einstein GPT (with marketing use…
Continue reading

Org-Wide Email Addresses – What Are They and Why Do I Need Them?

Org-wide email addresses in Salesforce are email addresses that will be used by the Salesforce org to send emails from within Salesforce. They…
Continue reading