Author Archives: Salesforce Ben | The Drip

Identify-Email-Bot-Clicks

Identify Email Bot Clicks with Pardot Custom Redirects

One team couldn’t get their head around the numbers in their Pardot email reports. “Why do we have all these clicks but very…
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Pardot SEO Keyword Monitoring

Pardot Competitor Monitoring: Spy on Competitor SEO Health

Posted on February 10, 2022 in Pardot You can track your website’s SEO health compared to your competitors’ using Pardot – in other…
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marketing attribution

6 Core Components to Achieve Multi-touch Attribution

It is critical for any marketing leader to have insight into what is working and what is not. Multi-touch Attribution enables marketers to…
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Engagement Studio Pardot

5 Pardot Engagement Studio Examples – and How to Build Them

Pardot Engagement Studio offers advanced segmentation and automation tools that mean you can produce email nurture campaigns that can be effective at all…
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