Author Archives: Salesforce Ben | The Drip

Pardot Engagement Studio is designed for running automated email campaigns for a number of use cases. Many marketers wonder how they can build…

Pardot is so closely connected to Salesforce (relative to other marketing automation vendors) that Pardot can leverage Salesforce automation capabilities. This opens up…

One of the many advantages of Pardot as a Salesforce product is the tight integration with the Salesforce platform. Over time, as more…

Email Opens are the most basic metric that marketers look at in their Pardot email reports. A good open rate suggests that your…