Category Archives: Nebula Consulting

Define Your Global Marketing Strategy with Account Engagement

In the last few releases, the Account Engagement product team has given us some amazing enterprise-level features for global marketing automation. We’ve seen…
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Building bridges: The Pardot API for Marketers

When hearing “API” (application programming interface) crop up, you might think to go straight to your development team and leave it with them.…
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Use the new Email Builder in Salesforce Engage

In the Spring ‘22  release, a new setting was added for Salesforce Engage. The new setting lets you choose which types of emails…
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Track Which Marketing Campaigns Are Driving Salesforce Tasks

Salesforce Tasks have been around for quite a long time, acting as a bridge between different teams and team members. When it comes…
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Say Goodbye to Real-Time Automation Rules

Automation Rules are one of the most powerful tools in Account Engagement (Pardot). Whether that is your lead management or opt-in process, this…
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The End of the Pardot Classic App – Get Pardot Lightning Today!

The time has come, the Pardot Classic App will no longer be accessible soon. But when will this happen, what does it mean…
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MC Account Engagement User Permissions

Marketing Cloud Account Engagement (Pardot) and Salesforce are becoming more aligned than ever before. From Pardot Lightning, engagement history, lightning builder assets and…
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Scoring & Scoring Categories: A staple, yet powerful tool

Scoring may be a familiar tool to most that use Account Engagement (Pardot), but is it utilised to its full potential? Then there’s…
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No more Spam Form submission in Pardot

Spam form submission is one of the most challenging causes of security risks in the Account Engagement (Pardot) platform. They open a gate…
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Why you need a Pardot Audit?

In a previous blog, we asked “Does your Pardot Account Need an Audit?”, where we explained what is involved in a Pardot Audit,…
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