Category Archives: Nebula Consulting

What You Should Know About Repeatable Engagement Programs

An Engagement Studio program is a powerful tool that can help automate your marketing in Account Engagement. These programs can be used for…
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Prepare for 2024 Changes for Email Senders

Google & Yahoo are releasing changes for email senders to reduce spam emails for their users. However, this could mean that your domain…
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At Last, You Can Now Set Engagement Studio Wait Times in Hours

The wait is over! A highly requested feature update to Engagement Studio allowing users to be more precise with wait times has finally…
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Avoid These 6 Email Marketing Mistakes to Maximise Long Term Success

In today’s digital era, email marketing remains a powerful tool for businesses to connect with their audience, drive engagement, and ultimately boost conversions.…
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Qualifying Existing Contacts from Account Engagement

When designing a lead lifecycle, organisations will typically focus on the journey for a net new lead. Salesforce and Account Engagement’s out-of-the-box features…
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Reflections on Connections 2023

Sat back in my office in sunny London as the dust settles after a whirlwind trip to Connections, I’m left to reflect on…
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Account Optimizer for Account Engagement

In the Spring ’23 release Account Engagement Users were able to opt-in to the beta version of the Account Optimizer. This tool surfaces…
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Marketing App Extensions for Account Engagement

Account Engagement is increasing its extensibility, and we’re seeing some exciting developments in tracking and triggering external actions on our Prospects. I’ll break…
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Summer ’23 Release – Our Account Engagement Hot Picks

It’s that time again! The Summer ’23 release notes have arrived and our Marketing Cloud team have put together their favourite features. Take…
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How to improve User Experience on Forms

When it comes to forms, a high submission rate is every marketer’s dream. However, quite often we face bad user experience on forms,…
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