Category Archives: Pardot Personalization
Personalization in the Salesforce marketing space can be a challenging topic to ‘pin down’. For one, there are two Salesforce marketing products; although…
Pardot introduced HML in late 2019 as the way to add personalization to Pardot (Account Engagement) assets. In short, HML is an update…
Dynamic Content is the built-in way to use Pardot to personalize marketing assets like emails. You can improve your email marketing performance, including…
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Pardot has been rebranded as Marketing Cloud Account Engagement.