Category Archives: Pardot Personalization

The Salesforce Marketing Personalization Scale

Personalization in the Salesforce marketing space can be a challenging topic to ‘pin down’. For one, there are two Salesforce marketing products; although…
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4 HML Tricks for Advanced Pardot (Account Engagement) Personalization

Pardot introduced HML in late 2019 as the way to add personalization to Pardot (Account Engagement) assets. In short, HML is an update…
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Beyond Dynamic Content: How to Create REAL Content Personalization in Pardot

Dynamic Content is the built-in way to use Pardot to personalize marketing assets like emails. You can improve your email marketing performance, including…
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