Author Archives: Invado Solutions

5 Reasons Why Your Pardot Jumpstart Failed

The concept of an easy and fast implementation of Pardot (now known as Marketing Cloud Account Engagement) has been widespread across the Salesforce…
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3 Helpful Pardot Tips and Tricks You Should Know

Have you ever needed to trigger a communication based on specific days from Account Engagement? (remember, this is the new name for Pardot)…
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Creating Pardot Connected Campaigns

How do you show ROI for Pardot marketing campaigns? For years marketers struggled to figure this out. They either made assumptions or went…
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The Current State of Demand Generation

Over the last few weeks, I have been reading a number of reports about the world of B2B demand generation. Having made most…
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