Author Archives: Pardot Geeks

When building a campaign cadence in Account Engagement (Pardot), setting up the campaigns correctly in Salesforce is an important step.

Before you create another form in Account Engagement (FKA Pardot), do yourself a favor.

I had a philosophical conversation with Peter Sabba about the utility of email preference centers and their value as a whole to email marketing.

In Account Engagement (Pardot) the dashboard shows you how many new prospects were created on a daily/weekly/monthly basis. The visualization is easy to…