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Author Archives: Pardot Geeks

How to sync select records between Pardot and Salesforce

<img alt='' data-src='https://secure.gravatar.com/avatar/3c4a1ce619ffb04807e13b877ea8e935?s=100&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/3c4a1ce619ffb04807e13b877ea8e935?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo lazyload' height='100' width='100' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;' /><noscript><img alt='' data-src='https://secure.gravatar.com/avatar/3c4a1ce619ffb04807e13b877ea8e935?s=100&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/3c4a1ce619ffb04807e13b877ea8e935?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo lazyload' height='100' width='100' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/3c4a1ce619ffb04807e13b877ea8e935?s=100&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/3c4a1ce619ffb04807e13b877ea8e935?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo' height='100' width='100' />

By Pardot Geeks

February 9, 2024

Every Account Engagement (fka Pardot) instance, except for Premium, starts with a limit of 10,000 mailable prospects. Many instances exceed that number. I’ve…

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How to build scoring and grading in Account Engagement (Pardot)

<img alt='' data-src='https://secure.gravatar.com/avatar/3c4a1ce619ffb04807e13b877ea8e935?s=100&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/3c4a1ce619ffb04807e13b877ea8e935?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo lazyload' height='100' width='100' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;' /><noscript><img alt='' data-src='https://secure.gravatar.com/avatar/3c4a1ce619ffb04807e13b877ea8e935?s=100&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/3c4a1ce619ffb04807e13b877ea8e935?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo lazyload' height='100' width='100' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/3c4a1ce619ffb04807e13b877ea8e935?s=100&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/3c4a1ce619ffb04807e13b877ea8e935?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo' height='100' width='100' />

By Pardot Geeks

February 2, 2024

The ability to natively build scoring and grading on leads is one of the functions of Account Engagement (Pardot) that sets it apart…

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How to build a full-funnel marketing campaign report in Salesforce

<img alt='' data-src='https://secure.gravatar.com/avatar/3c4a1ce619ffb04807e13b877ea8e935?s=100&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/3c4a1ce619ffb04807e13b877ea8e935?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo lazyload' height='100' width='100' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;' /><noscript><img alt='' data-src='https://secure.gravatar.com/avatar/3c4a1ce619ffb04807e13b877ea8e935?s=100&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/3c4a1ce619ffb04807e13b877ea8e935?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo lazyload' height='100' width='100' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/3c4a1ce619ffb04807e13b877ea8e935?s=100&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/3c4a1ce619ffb04807e13b877ea8e935?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo' height='100' width='100' />

By Pardot Geeks

January 26, 2024

When building a campaign cadence in Account Engagement (Pardot), setting up the campaigns correctly in Salesforce is an important step.

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How to see if your Pardot tracking code is not setting cookies

<img alt='' data-src='https://secure.gravatar.com/avatar/3c4a1ce619ffb04807e13b877ea8e935?s=100&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/3c4a1ce619ffb04807e13b877ea8e935?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo lazyload' height='100' width='100' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;' /><noscript><img alt='' data-src='https://secure.gravatar.com/avatar/3c4a1ce619ffb04807e13b877ea8e935?s=100&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/3c4a1ce619ffb04807e13b877ea8e935?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo lazyload' height='100' width='100' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/3c4a1ce619ffb04807e13b877ea8e935?s=100&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/3c4a1ce619ffb04807e13b877ea8e935?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo' height='100' width='100' />

By Pardot Geeks

January 19, 2024

Before you create another form in Account Engagement (FKA Pardot), do yourself a favor.

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Pardot School

Where you come to learn Pardot from industry experts from around the world.

Pardot has been rebranded as Marketing Cloud Account Engagement.

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