How to see if your Pardot tracking code is not setting cookies
- January 19, 2024
- Pardot Geeks, Pardot Website Tracking
Before you create another form in Account Engagement (FKA Pardot), do yourself a favor.
Head over to the Conversions report in Account Engagement Reports. Open the most recent conversions from three or four forms that are currently active. Check the prospect’s activity record and see what’s there.
Do you see the form completion? Cool.
Do you see any website activity that happened directly before or after that form conversion?
No? Not cool.
Tracking codes are meant to provide you with prospect web activity before and after a form conversion.
If the form completions are being recorded but nothing else is, and you don’t see any historical web traffic, it means the prospect has not been cookied. This has implications if you want to use Page Actions, among other things.
With form handlers I have seen this happen often when the form completion data is sent multiple places. The split severs the cookie relationship for Pardot and only delivers the form completion to the Prospect record. I have also seen instances where security parameters prevent cookies being set (cookie permission prompts, corporate browser security, etc).
Another culprit could be that you have converted to first-party cookies with your tracking codes and form URLs. Mismatched domains can cause cookies to fail.
So head over to your Conversions report and check out a few of the recent conversions to see what’s happening (or not happening). At the very least you will know the issue is there so you don’t try to implement marketing tactics with Pardot leveraging cookies that aren’t there.
Pardot Geeks Blog Article
This Pardot article written by: Ben LaMothe
Original Pardot Article: https://pardotgeeks.com/2024/01/pardot-tracking-code-cookies/
Find more great Pardot articles at https://pardotgeeks.com/author/blamothe/
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