Author Archives: Salesforce Ben | The Drip

Birthday campaigns touch prospects on their special day – a simple greeting, perhaps with a discount. This personal, and unexpected interaction gets your…

The Pardot and Salesforce integration works to keep data aligned between these two platforms. Some organizations will only need a handful of the…

Marketing databases need regular cleaning, and archiving records in Pardot (Account Engagement) is a large part of the upkeep. Archiving can cause confusion…

Salesforce Consultants implement and optimize Salesforce products in an effective and scalable way that is in line with their clients’ requirements. With a…