Author Archives: Salesforce Ben | The Drip

ChatGPT: What it Means for Salesforce Marketers

ChatGPT, the AI (Artificial Intelligence) chatbot that can interact with you as though you are talking to a person, has taken the world…
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Spring ‘23: Hottest Marketing Cloud Account Engagement (Pardot) Updates

The Salesforce Spring ‘23 release notes have arrived, just in time before the holidays (all 559 pages)! In terms of Account Engagement (Pardot),…
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Questions to Ask Before Enabling New Features – Pardot (Account Engagement)

Salesforce releases come three times a year: Spring, Summer, and Winter. The Salesforce platform is evolving at such a rate – and Pardot…
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Pardot Email Deliverability and Compliance: 23 Things You Should Know

Pardot (Account Engagement) offers capabilities that promote data privacy, and compliance – which in turn, improves email deliverability. Email deliverability is a vast…
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Recency and Frequency: Avoid Email Fatigue With Account Engagement (Pardot)

Recency and frequency are controls you can put in place to start alleviating marketing fatigue with Account Engagement (Pardot).
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Pardot (Account Engagement) External Actions: What’s The Big Deal?

Welcome, Pardot External Actions. We finally have, in our marketer hands, a feature that extends the reach of Pardot, integrating with our wider…
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