Author Archives: Salesforce Ben | The Drip

Einstein-Engagement-Frequency_Account-Engagement

Einstein Engagement Frequency: Marketing Cloud and Account Engagement (Pardot)

Einstein Engagement Frequency evaluates your contacts and subscribers, and identifies the optimal number of email messages to send in a given time period.…
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Pardot

10 Ways to Explain Salesforce Marketing Automation To Anyone

Do you find it hard explaining your job to those who don’t know what Salesforce is? Many ‘outsiders’ aren’t aware of the complexities…
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Pardot ChatGPT

ChatGPT: What it Means for Salesforce Marketers

ChatGPT, the AI (Artificial Intelligence) chatbot that can interact with you as though you are talking to a person, has taken the world…
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Pardot 2023 Release

Spring ‘23: Hottest Marketing Cloud Account Engagement (Pardot) Updates

The Salesforce Spring ‘23 release notes have arrived, just in time before the holidays (all 559 pages)! In terms of Account Engagement (Pardot),…
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