Author Archives: Salesforce Ben | The Drip

You may find duplicate prospects in your Account Engagement (Pardot) database. Personally, duplicates are a topic I love to hate, having had to…

Did you ever think you would build a career in marketing technology? Hands up 🙋‍♀️🙋🙌 I definitely didn’t – and I have a…

​​Record Types are one of the most misunderstood and misused features of Salesforce. They can offer a lot of benefits, but people also…

One of the main problems with using lead-based marketing as a primary measure of success is that it can lead to a narrow…