Author Archives: Salesforce Ben | The Drip

Advanced Gated Content Forms Using Pardot

Gated content is offered exclusively for a specific audience. In other words, it’s content that prospects can’t access openly on your website, kept…
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Pardot Business Units

What are Pardot Business Units? An Overview [Updated]

Pardot Business Units are separate databases within a single Pardot account that allow you to partition prospects, campaigns and assets. A common example…
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Pardot Microservices

Integrate Anything with Pardot (using Microservices)

The number of custom integrations with Pardot that your organization needs will continue to grow alongside Pardot’s capabilities. Pardot admins and marketers can…
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Salesforce Marketing Cloud Trends to Watch in 2022

Salesforce Marketing Cloud has continued to grow in popularity for a number of years, which means that it’s always an exciting time to…
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