Author Archives: Salesforce Ben | The Drip
These days, having an ABX (account-based experience) strategy has become table stakes for B2B companies. ABX means having a pinpoint focus on the…
An Email Preference Center (EPC) is a page prospects use to select which topics they want to be emailed about – a preferences…
Einstein Behavior Score is a Pardot Einstein feature that looks at if a prospect signals ‘ready to buy’ engagement. Over time, this behavior…
The Pardot Lightning App signaled a major milestone in Pardot transitioning onto the Salesforce platform. Salesforce has always followed a dream: to marry…
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Pardot has been rebranded as Marketing Cloud Account Engagement.