Author Archives: Salesforce Ben | The Drip
The demand for Pardot expertise continues to grow, helped by the Salesforce economy’s overall growth. With Pardot becoming ever more closely involved with…
The Salesforce marketing technology landscape is evolving at a fast rate. At first, I found this speed of change alarming. Now, I see…
‘Top of funnel’, shortened to ‘TOFU’, is the first stage in the marketing funnel. It’s in TOFU that prospects become aware of your…
The more you know about your Pardot prospects, the better chance your team has of closing opportunities, ultimately making revenue. You use this…
Pardot School
Where you come to learn Pardot from industry experts from around the world.Â
Pardot has been rebranded as Marketing Cloud Account Engagement.