Author Archives: Salesforce Ben | The Drip

DRIP_win-back-campaign

How to Build a ‘Win-back’ Campaign with Pardot

Pardot can be used to power almost all parts of the customer journey – from inbound prospects, customer onboarding, returning customers – and…
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Your Website Visitors Are Giving You Data–Leverage It

All marketers with any website traffic are faced with a simple fact – potential customers are browsing their websites at any given time.…
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Pardot Winter 21 Release

Pardot Winter ’22 Quiz – Are You Release Ready?

The Salesforce Winter ’22 was a bumper release for Salesforce, and ooh yes, it is a big one for Pardot too! To celebrate…
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Pardot vs Marketing-Cloud

Pardot vs. Marketing Cloud: Key Differences

When researching marketing automation on the Salesforce platform, you will be faced with two options: Pardot or Marketing Cloud. But what are the…
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