Author Archives: Salesforce Ben | The Drip

Salesforce-Marketing-Setup

Salesforce Marketing Setup Experience: A Guide for Pardot Admins

One of the many advantages of Pardot as a Salesforce product is the tight integration with the Salesforce platform. Over time, as more…
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weird opens Pardot

Weird Open Rates in Pardot Email Reports Explained

Email Opens are the most basic metric that marketers look at in their Pardot email reports. A good open rate suggests that your…
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Connect Pardot to Slack: Notify a Slack Channel

Posted on October 22, 2021 in Pardot Slack is one of the most popular chat platforms for businesses globally. When Salesforce acquired Slack,…
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Pardot Mailability

Deliverability vs. Mailability – Nightclub Guide for Salesforce and Pardot Marketers

Email deliverability is a universal challenge, or concern at the very least, for all marketers. While other marketing channels have come and gone,…
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