Author Archives: Salesforce Ben | The Drip

Pardot Personalization

Pardot Personalization Pros & Cons: Dynamic Content vs. HML

Every email marketer understands that they need to be personalizing emails – but it can be hard to figure out how, especially when…
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Pardot Segmentation

Pardot Segmentation Techniques – Prospects Can Enrich Their Own Data

In marketing automation, good content isn’t enough – you need to ensure you send the right message to the right person. This is…
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Salesforce Task Queues

Use Salesforce Task Queues with Pardot (for Re-engaged Prospect Alerts)

Why won’t Pardot create a new lead? How can a salesperson, using Salesforce, be notified that one of their existing leads/contacts has engaged…
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Pardot Ntifications

“Notify user” in Pardot: Alert the Sales Team with Email Notifications

Pardot can notify a user by sending an email to their inbox. These notification emails can be triggered by a prospect activity, or…
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