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Author Archives: Bill Fetter

Cool Handlebar Merge Language {{HML}} Tricks: Pardreamin 2020 Session

<img alt='' data-src='https://secure.gravatar.com/avatar/8c3a11eae20ce10061eec5ab0aa1fb53?s=100&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/8c3a11eae20ce10061eec5ab0aa1fb53?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo lazyload' height='100' width='100' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;' /><noscript><img alt='' data-src='https://secure.gravatar.com/avatar/8c3a11eae20ce10061eec5ab0aa1fb53?s=100&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/8c3a11eae20ce10061eec5ab0aa1fb53?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo lazyload' height='100' width='100' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/8c3a11eae20ce10061eec5ab0aa1fb53?s=100&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/8c3a11eae20ce10061eec5ab0aa1fb53?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo' height='100' width='100' />

By Bill Fetter

December 9, 2020

I originally presented this content at ParDreamin 2020. It explains all the fantastic things you can do with the new handlebar merge language…

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Opted Out vs Do Not Email

<img alt='' data-src='https://secure.gravatar.com/avatar/8c3a11eae20ce10061eec5ab0aa1fb53?s=100&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/8c3a11eae20ce10061eec5ab0aa1fb53?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo lazyload' height='100' width='100' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;' /><noscript><img alt='' data-src='https://secure.gravatar.com/avatar/8c3a11eae20ce10061eec5ab0aa1fb53?s=100&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/8c3a11eae20ce10061eec5ab0aa1fb53?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo lazyload' height='100' width='100' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/8c3a11eae20ce10061eec5ab0aa1fb53?s=100&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/8c3a11eae20ce10061eec5ab0aa1fb53?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo' height='100' width='100' />

By Bill Fetter

October 30, 2020

In Pardot it's definitely not the same thing...It seems so simple, doesn't it? Email Opt Out. Until you look at Pardot and see…

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Migrating from Pardot Salesforce Connector V1 to V2: What I Found

<img alt='' data-src='https://secure.gravatar.com/avatar/8c3a11eae20ce10061eec5ab0aa1fb53?s=100&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/8c3a11eae20ce10061eec5ab0aa1fb53?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo lazyload' height='100' width='100' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;' /><noscript><img alt='' data-src='https://secure.gravatar.com/avatar/8c3a11eae20ce10061eec5ab0aa1fb53?s=100&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/8c3a11eae20ce10061eec5ab0aa1fb53?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo lazyload' height='100' width='100' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/8c3a11eae20ce10061eec5ab0aa1fb53?s=100&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/8c3a11eae20ce10061eec5ab0aa1fb53?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo' height='100' width='100' />

By Bill Fetter

October 2, 2020

Pardot has finally made a migration path available for the Pardot to Salesforce Connector version 1 to version 2. The issue these days…

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The Pardot Resubscribe Prospect Gotcha

<img alt='' data-src='https://secure.gravatar.com/avatar/8c3a11eae20ce10061eec5ab0aa1fb53?s=100&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/8c3a11eae20ce10061eec5ab0aa1fb53?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo lazyload' height='100' width='100' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;' /><noscript><img alt='' data-src='https://secure.gravatar.com/avatar/8c3a11eae20ce10061eec5ab0aa1fb53?s=100&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/8c3a11eae20ce10061eec5ab0aa1fb53?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo lazyload' height='100' width='100' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/8c3a11eae20ce10061eec5ab0aa1fb53?s=100&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/8c3a11eae20ce10061eec5ab0aa1fb53?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo' height='100' width='100' />

By Bill Fetter

August 19, 2020

The long awaited "Allow Prospect to Resubscribe" feature in Pardot is a dream come true for many marketers that have prospects that frequently…

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