Author Archives: Bill Fetter
Pardot has just released 2 click unsubscribe for all orgs in the Spring '21 release. While this feature is still very much in…
In version 2 Pardot Connectors, B2BMA Integration is the default "connector user" for Pardot. For many Pardot users, sticking with the standard connector…
With the coming shift to new Salesforce Identity licenses taking the place of Pardot-only users, there's an important limitation with Salesforce licensing that…
It's time to stop ignoring the increasingly urgent messages in your Pardot org about Salesforce SSO being required after Feb 15th and do…
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Pardot has been rebranded as Marketing Cloud Account Engagement.