Author Archives: Bill Fetter

Use this simple trick to quality check your list email builds before sending

You should be using the built in email render testing in Account Engagement (F/K/A Pardot) to check the appearance of your emails before…
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Flows vs Engagement Studio: What to use When?

I recently gave a talk to the Philadelphia Trailblazer marketing user group, discussing how to think about and apply the two multi-step automation…
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Change to Account Engagement (Pardot) File Access Behavior

It was one of the most annoying aspects of storing a file in Account Engagement (Pardot), and rather hard to justify to someone…
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How to Submit LinkedIn Forms to Pardot (Account Engagement) via Zapier

LinkedIn has always been criticized as a bit of a walled garden. They would prefer that you do everything within the confines of…
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