Author Archives: Bill Fetter
There's a fairly recent update to Account Engagement that everyone should enable in their accounts right away, it only takes a few moments…
If you've been working with Conditional Completion actions in Account Engagement for a while (here's my overview if you'd like my take on…
Salesforce has been on a renaming tear lately. Lots of products, especially in the marketing space, have been renamed. This hasn't always resulted…
Those of you with long-lived Account Engagement instances (from back when it was called Pardot 😁) may have file repositories with a lot…
This article pertains to the Account Engagement Lightning Email Builder, and the associated Email Content tab in the Account Engagement App in Salesforce-
I love Zapier, even though I pronounced it wrong for years (hint: it rhymes with 'happier'). It allows you to do all those…
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Where you come to learn Pardot from industry experts from around the world.
Pardot has been rebranded as Marketing Cloud Account Engagement.