Author Archives: Bill Fetter

5 ways to Push Prospects from Account Engagement to Salesforce

All the ways to assign prospects from Account Engagement to Salesforce.
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Everything you need to know about using Salesforce Record Types with Account Engagement

Did you know that you can work with different lead and contact record types with Account Engagement?
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Summer '24 Broke Lead Assignment Notifications in Account Engagement

I don't normally blog about known issues, but this one is likely to have widespread impact on many Account Engagement (Pardot) orgs and…
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How Can Marketing Automation Harness the Power of Curiosity?

I've been part of the Marketing Automation community for quite some time, much more actively in the last 5 years. One of my…
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Make this 30 Second Update in your Account Engagement Account Right Now

There's a fairly recent update to Account Engagement that everyone should enable in their accounts right away, it only takes a few moments…
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How to get around the Conditional Completion Action Limitations in Account Engagement

If you've been working with Conditional Completion actions in Account Engagement for a while (here's my overview if you'd like my take on…
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