Author Archives: Bill Fetter

Who’s the Sender on Your Pardot Emails? The Hidden Risks in Using Assigned Users.

You may know you have multiple options for who is the sender on your Pardot emails. They are as follows, from the least…
Continue reading

Pardot’s New 2-Click Unsubscribe: not perfect, but enable it anyway

Pardot has just released 2 click unsubscribe for all orgs in the Spring '21 release. While this feature is still very much in…
Continue reading

Pardot’s New 2-Click Unsubscribe: not perfect, but enable it anyway

Pardot has just released 2 click unsubscribe for all orgs in the Spring '21 release. While this feature is still very much in…
Continue reading

Who is B2BMA Integration Anyway?

In version 2 Pardot Connectors, B2BMA Integration is the default "connector user" for Pardot. For many Pardot users, sticking with the standard connector…
Continue reading